Yahoo has been struggling to keep up with competing search engines such as Google and Bing, and it’s not a shocker that an ex-Google exec will be taking over the helm.
Mayer has an impressive 13-year Google career, and that is perhaps the reason why Yahoo decided to pick Mayer over Levinsohn.
According to Business Insider, Mayer was Google’s first woman engineer. During her times at Google she led development and managed thousands of employees and contractors.
She managed Google’s search product for years, and led development of iGoogle, Google News, and Gmail. To say that many of those products were a success is an understatement. Google controls the majority of the world’s Internet search traffic, and Gmail has 425 million users as of June 2012. She may not be the main catalyst for Google's success, but her involvement with the most widely used search engine speaks volume for her resume.
Here’s what Yahoo co-founder David Flo had to say about Mayer:
“Marissa is a well-known, visionary leader in user experience and product design and one of Silicon Valley’s most exciting strategists in technology development. I look forward to working with her to enhance Yahoo's product offerings for our over 700 million unique monthly visitors.”
A woman of just 37 years old will now lead Yahoo into what they hope will be a new era of “renewed focus on product innovation.”
SUNNYVALE, Calif., July 16, 2012
Yahoo! (NASDAQ:YHOO) today announced that it has appointed Marissa Mayer as President, Chief Executive Officer and Member of the Board of Directors effective July 17, 2012. The appointment of Ms. Mayer, a leading consumer internet executive, signals a renewed focus on product innovation to drive user experience and advertising revenue for one of the world’s largest consumer internet brands, whose leading properties include Yahoo! Finance, Yahoo! Sports, Yahoo! Mobile, Yahoo! Mail, and Yahoo! Search.
Mayer said, “I am honored and delighted to lead Yahoo!, one of the internet’s premier destinations for more than 700 million users. I look forward to working with the Company’s dedicated employees to bring innovative products, content, and personalized experiences to users and advertisers all around the world.”
Most recently, Mayer was responsible for Local, Maps, and Location Services for Google, the company’s suite of local and geographical products including Google Maps, Google Earth, Zagat, Street View, and local search, for desktop and mobile. Mayer joined Google in 1999 as its 20th employee and led efforts for many of Google’s most recognizable products, including the development of its flagship search product and iconic homepage for over 10 years. Mayer managed some of Google's most successful innovations, launching more than 100 features and products including image, book and product search, toolbar, iGoogle, Google News, and Gmail – creating much of the “look and feel” of the Google user experience.
Yahoo! Co-Founder David Filo said, “Marissa is a well-known, visionary leader in user experience and product design and one of Silicon Valley’s most exciting strategists in technology development. I look forward to working with her to enhance Yahoo's product offerings for our over 700 million unique monthly visitors.”
“The Board of Directors unanimously agreed that Marissa’s unparalleled track record in technology, design, and product execution makes her the right leader for Yahoo! at this time of enormous opportunity,” said Fred Amoroso, Chairman of the Board of Directors.