After keeping Indian mobile tech aficionados on their toes for several months in a row with what can only be described as very crafty marketing, Micromax has finally made the Canvas 4 smartphone official. You know, with full specs, pricing details and the whole shebang.

micromax canvas 4 Micromax finally unveils Canvas 4: 5 inch 720p display, 13 MP camera, $300 price

Sadly, the highly anticipated follow-up to the Canvas HD is unlikely to live up to all the recent hype, since it’s not much of an upgrade compared with its predecessor. Even worse, it looks to be, as early reports predicted, nothing but a rebranded Blu Life One.

The underwhelming list of features starts off with a 5-inch 1,280 x 720 pixels resolution “Tru-HD” IPS panel. Cool display… if this was July 2012, but it’s not and nowadays even devices from OEMs like iBerry come with Full HD screens in tow.

micromax canvas 4 2 Micromax finally unveils Canvas 4: 5 inch 720p display, 13 MP camera, $300 price

But hey, maybe the CPU/RAM combo will make the Canvas 4 worth our while. Nope, sorry, that’s not the case either. The processor inside the 5-incher is a modest quad-core 1.2 GHz unit (probably a MediaTek MT6589) and there’s only 1 gig of RAM.

Hmm, what else? Well, the design is not so bad and the Canvas 4 is reasonably skinny, but that comes at the expense of an equally slender 2,000 mAh battery. 2,000 mAh?!? That’s not even mid-range material anymore.

micromax canvas 4 3 Micromax finally unveils Canvas 4: 5 inch 720p display, 13 MP camera, $300 price

I could go on with my snarkiness for a while longer, but I’d rather stop and just list the rest of the specs with no comments – 16 GB of internal storage, microSD support, Android 4.2 Jelly Bean, 13 MP rear camera, 5 MP front snapper, dual SIM, Wi-Fi, Bluetooth, GPS/A-GPS.

Now, I probably wouldn’t mind this fellow’s middling specs so much if Micromax were to price it accordingly, but apparently the phone will be up for grabs starting this weekend for Rs. 17,999. That’s roughly 300 US bucks, mind you. And far too much, given Auxus Nuclea N1 or Gionee E6’s probable price points. Anyone care to disagree?

Via [The Times of India] and [NDTV Gadgets]