Micromax joins Windows Phone arena with low-cost Canvas Win pair

Second only to Samsung in smartphone sales across India and intent on conquering additional key mobile markets, Micromax is today branching out from the budget-conscious Android devices that brought it fame, taking a first stab at Windows Phones.

Micromax Canvas Win Micromax joins Windows Phone arena with low cost Canvas Win pair

It looks like Microsoft’s strategy to bring WP closer to the masses is working splendidly, as Micromax is just the latest name in a fairly long line of low-cost specialists to adopt the still struggling platform. Good call scrapping licensing fees for gadgets smaller than 9 inches.

Taking a page from their Android-based counterparts, the WP 8.1-running Micromax Canvas Win W121 and Win W092 offer merely the fundamentals of your average “smart” gizmo, skimping on performance or premium build materials to keep retail costs in check.

Due out in July in India (and we’re guessing never anywhere else), the humble W092 commands a price of roughly $110 (INR 6,500), while the higher-end W121 shall reportedly go for $50 extra (a total of INR 9,500).

Micromax Canvas Win 2 Micromax joins Windows Phone arena with low cost Canvas Win pair

All things considered, the two boast quite the solid bang for buck factor, packing quad-core 1.2 GHz Snapdragon 200 processors, 1 GB RAM (each), and dual SIM support. W121’s IPS display is both larger and crisper than W092’s (5-inch HD vs. 4-inch WVGA), and the cameras are far more impressive on the big guy as well, touting 8 and 2 megapixel sensors (vs. 5 and 0.3 MP).

Pretty modest 8 GB internal storage can be found on both handhelds, although the microSD card slots make up for the inconvenience, whereas aesthetically, the Win W121 trumps its unpretentious cousin yet again, thanks to a faux leather rear finish.

What’s odd is Micromax “forgot” to supply us with any sort of W092 render or photo, so it’s entirely possible the 4 incher is a hunchbacked, thick-bezeled grotesque little slab. Probably not, but you know what they say: hope for the best, prepare for the worst.

Source: Windows Phone Blog