Microsoft and Intel hope to cut iPad market share to under 50 percent

win8 tablet Microsoft and Intel hope to cut iPad market share to under 50 percent

Microsoft and Intel are hoping that a slew of Windows 8 tablets will storm the industry and lower iPad's market share from 70 percent to under 50 percent within a year's time.

Microsoft and Intel are hoping that a slew of Windows 8 tablets will storm the industry and lower iPad's market share from 70 percent to under 50 percent within a year's time.

 
A number of anonymous original design manufacturers told Digitimes that the duo are hoping to upset Apple's reign on the tablet market by cutting its share by over 20 percentage points by the middle of 2013.
 
While this might sound like marketing talk, Microsoft and Intel might have the firepower to back up the threat, as the sources also indicated that there will be at least 32 Windows 8 tablets available by the end of this year, including ones from HP, Dell, Lenovo, Acer, Asustek, and Toshiba.
 
win8 tablet Microsoft and Intel hope to cut iPad market share to under 50 percent
 
Microsoft and its newfound allies will be going after all sectors of the market, with entry-level devices retailing for less than $300 and more advanced models selling for upwards of $1,000. This will give Apple a run for its money by offering cheaper alternatives or more expensive tablets with more powerful hardware.
 
The sources also suggested that Intel believes Lenovo will be a key driving power behind the success of Windows 8 tablets, thanks to its dominance in the education and enterprise tablet markets in China.
 
If the claims prove true then Apple is in for some stiff competition over the next year, and while even a 50 percent market share would still be impressive, it does not look like Microsoft or Google will be easing up on the pressure any time soon.
 
Source: Digitimes