Microsoft Surface

Microsoft Singapore unveiled the Samsung SUR40 for Microsoft Surface in May last year, and this morning, the Korean company showcased the next generation SUR40, which claims to "see" and respond to touch and objects.

Today, Samsung Asia launched the next generation Samsung SUR40 for Microsoft Surface which claims to feature PixelSense technology. The Pixelsense technology allows the LCD panels to "see" (via transistors embedded within the pixels which can sense Infrared) and respond to touch and objects without the use of cameras. The SUR40 features a slim 4-inch profile, a 40-inch Full HD 1080p (1920×1080) LCD LED-backlit panel with Gorilla glass for superb durability, and supports up to 50 points of contact at one time. It can connect to a wide range of peripherals including barcode scanners, cameras and printers via Wi-Fi (802.11n), Bluetooth or Ethernet connectivity for expansion.

Microsoft Surface partners Object Consulting, NeoProducts and aZaas were also at today's event to demonstrate how users can maximise the Samsung SUR40 for a fully connected experience. Object Consulting demonstrated their travel and museum app based in Australia, while aZaas showcased a golf app for members to login, manage golf booking, upload their scores etc. NeoProducts showcased a customized SUR40 (above) which allow users to choose and purchase photobook, and customize to their requirement. According to NeoProducts, Fujifilm have plans to roll-out the SUR40 to customers in Australia, Europe and other countries in the next few months; for Singapore, it would be early next year.

Consumer brands and other technology partners include Fujifilm, Le Metier de Beaute and Industrial Color, have plans to use the Samsung SUR40 to support retail scenarious, professional tools and marketing efforts. Do note that the Samsung SUR40 isn't designed for mainstream consumers, but companies who are looking to provide immersive experience to their customers. The Samsung SUR40 is priced at an estimated US$11,960 for only the display, and US$12,590 for the display with matching stand. You can visit www.samsunglfd.com/solution/sur40.do for more details.