There will likely be a deluge of new Windows Phone handsets hitting the markets as Microsoft announces nine new manufacturing partners.
When Satya Nadella announced that Microsoft’s strategy going forward would be mobile first, he wasn’t kidding. Microsoft today announced nine new manufacturing partners to Windows Phone, which brings the total list of manufacturers to thirteen.
Among the new partners are LG and Lenovo, two of the biggest names in manufacturing. Microsoft is also focusing its attention on markets like China and India by bringing Foxconn, Gionee, Karbonn Mobiles and Xolo on-board. Manufacturers like Huawei and ZTE have manufactured Windows Phone handsets before, but have since weaned off the platform, like most other manufacturers.
With Nokia’s acquisition in the final stages, Microsoft needs a strong presence in these countries. In China, Windows Phone is well-catered to, as it now has Foxconn, Gionee, HTC, Huawei, Lenovo and ZTE in addition to Samsung and LG as manufacturers set to launch new handsets. However, the lack of Indian manufacturer Micromax from the list is disconcerting, considering that the other two biggest Indian manufacturers, Karbonn Mobiles and Xolo (a wholly owned subsidiary of Lava Mobiles) are included. Micromax is said to be working on a Windows Phone device that was scheduled to launch later this year. Whatever the case might be, it Microsoft is widening its reach by adding new hardware manufacturers.
In addition to new vendors, Microsoft also announced that Windows Phone devices will now support Qualcomm hardware like the Snapdragon 200, 400 and 400 LTE. Furthermore, the platform is said to add functionality for dual-SIM devices, with Live Tiles for each SIM. The first dual-SIM Windows Phone device will likely be the Nokia Lumia 630. With an increased focus on low-end dual-SIM based devices, it is clear that Microsoft is targeting emerging markets.
Source: Windows Phone Blog