Microsoft launches an international tour for the Xbox One
With the Xbox One Tour, Microsoft is bringing their next-generation console across the world in an effort to introduce gamers to the definitive Xbox experience.
The tour itself is scheduled to kick off on Oct. 1, and Microsoft will be travelling across 75 cities in the United States, Canada and Europe wherein attendees will be able to try out the Xbox One and take part in various festivities.
The event is separated into two main parts, Area One and Test Drive, each of which offer the chance to play the Xbox One and require attendees to be 18 or older.
Area One will include live music and give attendees the chance to go hands-on with Xbox One launch titles like Forza Motorsport 5, Ryse: Sone of Rome, and Dead Rising 3.
The second aspect, Test Drive, will include four “decked out Xbox One trucks” that will be centered around major areas like university campuses, retail malls and sports centers. Gamers will go hands-on with Microsoft’s next-gen contender and test drive multiple launch titles at this event as well.
It will be interesting to see if the campaign affects Microsoft’s current stake in the next-gen war, as the tour itself is a great idea to give everyday gamers and consumers a chance to go hands-on with the Xbox One.
This will certainly be expensive for the gaming giant to carry out, but it might prove to be a strategic move in their strike against their Japanese rival.
For a full list of tour dates and locations be sure to head over to Microsoft’s official Xbox One Tour site, and if you plan on going you might want to get there early as space is limited and there will no-doubt be some pretty full lines. We might see attendees get some goodies and giveaways, or maybe even a contest or two to round out the entertainment.