windows8 Microsoft claims to have sold 4 million Windows 8 upgrades

Developers that are looking into taking a chance on Windows 8 will be happy to know that Microsoft has managed to sell 4 million upgrades to the latest Windows OS.

Steve Ballmer, Microsoft’s CEO, announced the news at the Build 2012 conference yesterday.  He also claims that Windows 8 is outpacing Windows 7 in terms of initial adoption, and it is only proper that Ballmer dropped the good news in front of developers that are looking for reasons to develop software for Windows 8.

ballmer crop Microsoft claims to have sold 4 million Windows 8 upgrades
(Steve Ballmer at Build 2012 in Redmond.  | Image: TNW)

“The level of enthusiasm and desire to learn about the new Windows 8 computers has really been remarkable,” said Ballmer.

The impressive adoption rate for Windows 8 is perhaps largely attributed to the ‘discounted’ and ‘promo’ strategy that Microsoft has launched in an attempt to lure consumers into switching from previous versions of Windows.  In one such promo, Microsoft offered recent Windows 7 PC buyers the opportunity to upgrade to Windows 8 for a fraction of what it will cost in retail.

In terms of corporate partners, Ballmer claims that ‘tens of millions of units’ have already been sold to corporate customers.  These corporate customers may have purchased millions of units, but at the same time they are in no way obligated to actually install the new OS onto their hardware. 

DoCoMo, one of Japan’s major cellular carriers, has also announced that it will be partnering with Microsoft to promote Windows 8 through LTE-enabled tablets.  To show that DoCoMo has faith in Windows 8, the Japanese carrier will collaborate with Microsoft on the hardware and software as well as share the marketing costs to ensure that Windows 8 will be in the hands of as many consumers as possible.

DoCoMo wrote in a statement:

“Tablet devices are being used increasingly in the corporate world to raise the efficiency and value offerings of sales activities. DOCOMO’s Xi LTE service enables corporations to use tablets with enhanced flexibility and diversity, while the new Windows 8 operating system realizes permanent connection to wireless networks and enhanced mobile experiences using the touchscreens of tablets from various manufacturers.”

Within all this hustle and bustle around Windows 8, it’s easy to forget that Apple also experienced a similar success with its Mountain Lion OS, with 3 million copies sold in just four days after launch.  Microsoft’s control on the PC market is currently experiencing a shakeup in light of the growing tablet/mobile market, and if consumers approve of Windows 8 then that will demonstrate that the Redmond-based software maker still has what it takes to remain on top.