While they might not be the most loved company right now, Microsoft are sticking to their guns.
With a series of upsets surrounding the Xbox One, the gang at Microsoft have decided to stand their ground no matter what. The Microsoft Xbox Chief of Marketing and Strategy Officer, Yusuf Mehdi, has decided to turn all the negatives into a positive by saying the future of Xbox is about “change”.
“This is a big change, consumers don’t always love change,” Mehdi said, “and there’s a lot of education we have to provide to make sure that people understand.” The reality is that Microsoft has been misunderstood at where they’re going with the Xbox One and that PR is a hell of a business.
Mehdi even admits the reaction was not a surprise and the way people have behaved to Microsoft’s “change” was “kind of as [they] expected.” Speaking with Ars Technica, Mehdi said that they were trying to do something “pretty big” in moving the games industry forward and in the long run, they believe ” the digital world is the future” and “is better” than the current system. This reflects the same message that Microsoft’s Don Mattrick controversially stated in a recent interview for those who don’t want the XBone, could simply stick with the 360.
Mehdi believes that the Xbox One will bring people together and will be a great way to communicate with others. He noted that the Xbox One game library could be shared with up to ten family members, but these “members” don’t need to be “blood relatives” or even in the living room at the time. You could even name a friend living far away as a “family member” to share your games with and set up times and dates for playing together. Mehdi hinted at the possibility of “different licensing models” and different ways people will have to access games, even going as far as suggesting “an “all-you-can-play” Netflix for games.”
Mehdi made sure to also clarify Microsoft’s stance on their future with used games sales and how it reflects their next step. He’s more than aware that “publishers are choosing to have different business models, and consumers are saying ‘Hey, if I can’t resell the title, provide me a different way to get value to get into your game,” but stated Microsoft thinks “the market will be efficient in finding good models that work for consumers.”
While I definitely believe the future of gaming will be digital, the current reality is there are still people who need a console that relies on realistic means of playability. If that means going to brick and mortar stores for the next 3 years and playing without an internet connection, then that’s the way the money is going to flow, but I don’t think Microsoft realises where the rest of the gaming community, let alone the world is, at the moment.
via Ars Technica.