05 13Xbox 360 s Microsoft Launched Xbox 360

Celebrating the dawn of a new era in entertainment, millions of game fanatics
around the globe came together tonight for the televised unveiling of the Xbox
360™ future-generation game and entertainment system from Microsoft. An audience
of millions watched "MTV Presents: The Next-Generation Xbox Revealed" as
celebrities, professional athletes, musicians and Xbox officials took the wraps
off the much-anticipated system, ending months of intense speculation and
satiating consumers worldwide.

Xbox 360 will unleash the greatest game lineup in the history of video games
when it launches in North America, Europe and Japan this Christmas holiday. The
games that captured the color, drama and fun of high-definition gameplay at the
MTV unveiling included 2K Sports’ "NBA 2K6"; Activision Publishing Inc.’s "Call
of Duty® 2" and "Tony Hawk’s American Wasteland™", along with id Software’s
"QUAKE 4™"; Electronic Arts’ "Madden NFL 06," "Need for Speed™ Most Wanted" and
"Tiger Woods PGA TOUR® 06"; Majesco Entertainment’s "The Darkness"; Microsoft
Game Studios’ "Perfect Dark: Zero™," "Kameo™: Elements of Power™," "Project
Gotham Racing™ 3" and "Gears of War"; THQ Inc.’s "Saint’s Row"; and Ubisoft
Entertainment’s "Ghost Recon 3."

05 13Xbox 360 Microsoft Launched Xbox 360

Celebrating the dawn of a new era in entertainment, millions of game fanatics
around the globe came together tonight for the televised unveiling of the Xbox
360™ future-generation game and entertainment system from Microsoft. An audience
of millions watched "MTV Presents: The Next-Generation Xbox Revealed" as
celebrities, professional athletes, musicians and Xbox officials took the wraps
off the much-anticipated system, ending months of intense speculation and
satiating consumers worldwide.

The new Xbox 360 system places players at the center of powerful next-generation
games and entertainment experiences. The elegant design features a breakthrough
wireless controller and an array of Faces, interchangeable faceplates that let
gamers personalize their console. The unveiling spotlighted some of the
groundbreaking games in development for the new Xbox 360 system, advancements
for the Xbox Live™ service — the only unified console gaming service— and new
digital media experiences that only Xbox 360 can deliver.

"With the first generation of Xbox, our ambition was to change the way people
think about video games," said Robbie Bach, chief Xbox officer at Microsoft.
"Starting today with Xbox 360, our ambition is to transform the way people play
games and have fun."

Xbox 360 will unleash the greatest game lineup in the history of video games
when it launches in North America, Europe and Japan this Christmas holiday. The
games that captured the color, drama and fun of high-definition gameplay at the
MTV unveiling included 2K Sports’ "NBA 2K6"; Activision Publishing Inc.’s "Call
of Duty® 2" and "Tony Hawk’s American Wasteland™", along with id Software’s
"QUAKE 4™"; Electronic Arts’ "Madden NFL 06," "Need for Speed™ Most Wanted" and
"Tiger Woods PGA TOUR® 06"; Majesco Entertainment’s "The Darkness"; Microsoft
Game Studios’ "Perfect Dark: Zero™," "Kameo™: Elements of Power™," "Project
Gotham Racing™ 3" and "Gears of War"; THQ Inc.’s "Saint’s Row"; and Ubisoft
Entertainment’s "Ghost Recon 3."

The Platform and Partners Power the Portfolio

Xbox 360 ignites a new era of digital entertainment that is always connected,
always personalized and always in high definition. It is the only system
designed with a singular platform vision that combines the most-powerful
hardware with intelligent software and services advancements.

Every Xbox 360 game is designed for high-definition, wide-screen televisions.
Regardless of the television Xbox 360 connects to, gamers will experience
smooth, cinematic experiences that far exceed anything they’ve seen or felt in
games before. And these experiences are never more than a click away. The Xbox
Guide Button is the launch pad that connects gamers to their games, friends and
music from the wireless controller.

With more than one teraflop of system-floating point performance, a three-core
PowerPC-based CPU for the most-advanced artificial intelligence and physics
processing, a custom ATI graphics processor, and more than 512 MB of memory for
the ultimate in visual fidelity, the Xbox 360 hardware is a perfect blend of
power, elegance and balance. Xbox 360 also features software so smart it
remembers what gamers have achieved, continually evolving and enhancing the game
experience. When the system is combined with unrivaled Microsoft® XNA™ software
development tools, game creators can produce truly believable, thriving worlds.

Fabled game studios such as BioWare Corp., Bizarre Creations Ltd., Bungie
Studios and Rare Ltd., as well as legendary Japanese game creators Hironobu
Sakaguchi, Tetsuya Mizuguchi, and Yoshiki Okamoto, are harnessing the powerful
Xbox 360 platform to create exclusive games for Microsoft Game Studios. Equally
commanding, game-changing publishers such as 2K Games, Activision Publishing
Inc., Capcom Co. Ltd., Electronic Arts, Tecmo Inc., Namco Hometek Inc., Rockstar
Games, SEGA of America Inc., THQ and Ubisoft Entertainment — just to name a few
— are flocking to Xbox 360.

"Xbox 360 marks the beginning of a renaissance in video games," said Don
Mattrick, president of Worldwide Studios for Electronic Arts. "The unbelievable
Xbox 360 games in development at Electronic Arts will accelerate the industry’s
mission to make video games the pre-eminent form of all entertainment."

"With Xbox 360, a new chapter in video game history is being written," said
Kathy Vrabeck, president of Activision Publishing. "The platform liberates us to
achieve new levels of graphics and gameplay so our audiences connect emotionally
with more riveting stories, more believable characters and more open, living
worlds."

Xbox Live: New Levels of Service Get Everyone in the Game

Connect Xbox 360 to a broadband connection and get instant access to Xbox Live
Silver, available for no monthly service charge with an Xbox 360 system. Players
can express their digital identity through their Gamer Profile; connect with
friends anytime, anywhere through Xbox Live voice chat; send and receive text
and voice message; and access Xbox Live Marketplace to download demos and
trailers along with new game levels, maps, weapons, vehicles, skins, classic
arcade and card and board games, community-created content, and more to the
detachable Xbox 360 hard drive — all right out of the box at no extra cost.
Composed of user-generated information such as Achievements (rewards players
have earned in games), Gamerzone (style of play), and a custom-created Gamertile
(a visual icon to represent the gamer online), the Gamer Profile makes it easy
to connect with the Xbox Live community.

Gamers who subscribe to the premium service, Xbox Live Gold, can experience the
thrill of multiplayer online gameplay. Gamer Profiles will provide a foundation
for intelligent matchmaking, so players of similar skill levels and interests
can quickly and easily connect, and the Xbox Live Camera peripheral will let
gamers add their faces into games and see their friends while they play. Other
Xbox Live Gold features for premium members include video messaging; online
tournaments and ladders; and exclusive, original programming such as playing
with celebrities online and joining sponsored tournaments to win prizes. And all
Xbox 360 owners new to Xbox Live will kick-start their experience with a free
month of the full subscription service, which will let them experience the full
power of Xbox Live.

Unlock a New World of Digital Entertainment

With Xbox 360, gamers are always on. At its core, Xbox 360 is an amazing game
machine with a wide selection of titles. But it is also an entertainment system
that lets people power new experiences. Every Xbox 360 system has built-in
progressive-scan DVD movie, CD music and photo playback support. The integration
of Xbox Live into the system lets players receive game invitations from friends
while they’re watching movies or listening to music. And every MP3 player,
digital camera and Windows® XP-based PC with a Universal Serial Bus (USB) 2.0
port can plug right into an Xbox 360 system to stream music and photos.

In addition, with built-in Media Center Extender functionality in every system,
Xbox 360 players can access recorded TV and digital movies, music, video and
photos stored on Windows XP Media Center Edition 2005-based PCs through any Xbox
360 system in the house.

Xbox 360 also opens the door to incredible, new high-definition entertainment.
In addition to optimizing all Xbox 360 games for high definition, Xbox 360 will
stream high-definition TV and movies stored on Media Center PCs starting this
holiday season. As high-definition entertainment becomes more pervasive,
Microsoft will offer more ways to experience HDTV and movies in any room in the
house, any way people want it. Whether it’s by the dropping of an optical disc
in a drive, streaming to Xbox 360, or through broadband distribution, Xbox 360
will let players choose how to light up their high-definition content.

"Xbox 360 is a revolution that promises to ignite new levels of creativity,
community and competition," Bach said. "Tonight’s unveiling is a signal to the
world that the next generation of gaming is here."