Microsoft may be working on own branded Windows Phone 8 smartphone

Microsoft is rumoured to be working on an own-branded smartphone to help with initial growth of its Windows Phone 8 operating system.

Microsoft is rumoured to be working on an own-branded smartphone to help with initial growth of its Windows Phone 8 operating system.

 
“Our industry sources tell us that Microsoft may be working with a contract manufacturer to develop their own handset for Windows Phone 8,” said Rick Sherlund, analyst at Nomura, according to a Reuters report.
 
Sherlund added that it is unclear if this will be a reference device or a handset that is intended to hit the market.
 
Microsoft's response was ambiguous. It said it is a “big believer in our hardware partners,” suggesting it is reluctant to launch its own device for fear of driving off its partners, which include Nokia, Samsung, HTC and Huawei.
 
 Microsoft may be working on own branded Windows Phone 8 smartphone
 
However, Microsoft revealed earlier this week that it was working on its own tablet computer, the Surface, so the company is clearly not shying away from the hardware market. 
 
Microsoft's comments about hardware partners may even relate to the alleged deal with a “contract manufacturer” to develop the new device.
 
The company unveiled Windows Phone 8 earlier this week, touting a number of new and improved features, including a revamped start screen, dual-core processor support, a digital wallet, cloud integration, and a shared core with Windows 8.
 
Windows Phone 8 is due out in Autumn, with or without a Microsoft smartphone.
 
Source: Reuters