Microsoft OEM partners to show displeasure during CES 2014

Microsoft Windows 8 continues to struggle in a battle to gain market share from Windows XP and Windows 7, while OEM partners will demonstrate their displeasure of the OS next month with a plan to chip away at Microsoft’s OS hegemony.

ANDROID 250 x 250 Microsoft OEM partners to show displeasure during CES 2014

During the 2014 Consumer Electronics Show (CES) next month in Las Vegas, Microsoft will see the real world struggles of its touch-based Windows 8 operating system.  It will likely come in the form of dual-boot machines running both Windows 8 and Google Android, on tablets, notebooks and other consumer electronics.

Get used to hearing the term “PC Plus” and “two-in-one” in 2014, which both refer to a Windows 8.1 device that also dual-boots Android.

Computer manufacturer Asus and other OEMs are expected to show off a Microsoft Windows-Google Android dual-boot tablet during CES.  These devices will help introduce new users to both OSes, while also providing a higher chance the tablet can be used in a ‘bring your own device’ (BYOD) situation while in the office.

AWIN Microsoft OEM partners to show displeasure during CES 2014

However, a lack of uncertainty while providing users with Android in a dual-boot format is something Microsoft never had to deal with while XP reigned supreme.  Alternative approaches to fast-switching dual-boot, running a virtual machine or using software emulation are two other options that manufacturers are considering.

This is a significant problem for Microsoft, as the company’s Windows 8 and 8.1 update are struggling in the consumer and enterprise markets.

In the glass half-full side of things, if Android helps get more users exposed to Windows 8.1, then there is great potential to convince them to begin using the OS.  Windows 8 controls just 6.6 percent of the desktop market, and enterprise corporations are largely upgrading to Windows 7 only.