Microsoft is still committed to Windows Phone partners
In the wake of Microsoft’s announcement that it’s planning on buying Nokia’s handset division, Microsoft’s operating systems boss says his company will still work with Windows Phone OEMs.
In light of Monday’s Microsoft-Nokia deal, Microsoft is working to reassure OEMs that it is business as usual when it comes to building new Windows Phones.
In a blog post, Terry Myerson, Microsoft’s executive vice president of operating systems, wrote that Microsoft “looks forward to building new products together” with its OEM partners in the smartphone space.
“We have exciting ideas, and so do our OEM partners. Our partners bring innovation, diversity and scale to Windows,” he wrote. “I’m always thrilled by the beautiful new device designs our partners are continually bringing to market.
No OEM has spoken on the record about changed plans for Windows Phone, as they likely need time to assess the situation.
Now that Microsoft is in the smartphone manufacturing business, it’s likely to encounter chilled relations with Windows Phone OEM partners such as HTC and Huawei. But Microsoft is no stranger to such an environment.
In its yearly 10-K filing with the SEC last year, the company admitted that getting into the tablet manufacturing sector with the Microsoft Surface could be seen as a hostile play by traditional tablet vendors.
This assessment was spot on. Johnny Shih, the outspoken chairman of ASUS, has publicly slammed the device and is quoted as saying the OS that powers it, Windows RT, is “not very promising.”
Current Windows Phone vendors know that there is now two-tiers of Windows Phones: ones made by Microsoft and ones made by partner OEMs. While commitments by OEMs to Windows Phone outside of Nokia to date was half-hearted at best — as Nokia already made up 80 percent of all Windows Phone sales — this new pecking order will likely make manufacturers abandon their efforts entirely. Microsoft might like it best that way, as it won’t have to compete against itself.
Source: Blogging Windows