This morning, Microsoft officially opened their new Microsoft Technology Centre (MTC) in Singapore, the first in Southeast Asia. The company's investment in MTC, talents and operations is said to amount to approximately S$23 million for the next five years.
According to Microsoft, there are a total of 27 MTCs around the globe with 11 in cities in USA, five in Asia Pacific including this one, and 11 in Europe and South America. The MTC in Singapore has a floor area of 7,000 square feet, and is within the Microsoft Singapore office at One Marina Boulevard. It houses the Server Display room, Device and Partner Solutions walls, an Interactive Zone, two Development Suites, Executive Briefing Centre, Envisioning Centre and Consumer Experience Space. The MTC aims to offer "experience" first approach to help organizations envision the future of productivity, test real world scenarios, save costs and accelerate business transformation. It will cater to customers in Asia Pacific, not just Singapore, and Microsoft plans to include made-in-Singapore innovations to provide more exposure to local software companies in the near future. Since its soft launch in February, the technology centre has seen approximately 1,000 visitors with half of the number from overseas.
Unlike other data centres, the servers at MTC are watercooled with Smart Card security, and claim to have approximately 300 cores and 1 Terabyte of memory.
Aside from the showcase of the various laptops and slate PCs (preloaded with Windows 8 beta operating system), as well as the new Samsung SUR40 for Microsoft Surface at the Device Wall that customers can try out, the company also demonstrated a commercial dressing application with the use of the Kinect. You can simply select the clothes you want and you can see how it fits you, on the TV.