VR-Zone

 

Bloomberg revealed that Microsoft conducted an internal review of its marketing division, which suggested some radical changes be employed, according to anonymous sources close to the Redmond-based company.

 

Microsoft’s chief marketing officer Chris Capossela is believed to be organising the review, which is, according to the sources, being carried out at the request of CEO Steve Ballmer, who has questioned the value for money and return of investment for its excessive marketing budget. Microsoft spent $13.9 billion in this area in 2011 alone.

 

 

An exact figure on possible job cuts is unknown, but estimates suggest it will be in the hundreds rather than the thousands. The redundancies are to be made in areas where there is a lack of skill sets or duplication of work. A number of jobs may be saved by shifting people to other areas.

 

The revamp is likely due to increasing competition from rival firms like Apple and Google, the latter of which is expected to outgrow Microsoft’s Internet Explorer with its Chrome web browser this year. Microsoft’s troubles are also undoubtedly exacerbated by falling PC sales created by the current hard drive shortage.

 

One of the sources suggested that an official announcement about the cuts could come within the next month.

 

Source: Bloomberg