In a panel discussion during this year’s SXSW event, Microsoft Studios’ Phil Spencer divulges that the company’s new corporate leadership remains ardent in their commitment to the Xbox brand.
Microsoft has had quite a radical shift in leadership in the past few weeks; Satya Nadella took the helm as CEO of the Redmond-based tech giant, with Stephen Elop departing from Nokia to take charge of software and devices.
The gaming community was dubious on Elop commandeering the hold on the Xbox brand, as reports suggested that should he be elected CEO that he might sell off the Xbox branch entirely. Instead Nadella was tapped as CEO, but the reports still have seeded disdain within the gaming sphere.
According to MS exec Phil Spencer, the distrust is unfounded as both Nadella and Elop are “extremely committed” to Xbox as a whole. Spencer affirms that the two industry leaders are actively supporting the company’s console gaming presence, and that he’s had “explicit conversations” with them on the future of Xbox.
“In terms of Microsoft’s commitment in the space, I know both Satya and Stephen Elop, I know them well. I’ve had explicit conversations with them about Microsoft’s commitment to Xbox – they’re extremely committed to Xbox.”
“Xbox is a really critical brand for us as a company as Microsoft; when you think about consumers, what they love about our company, Xbox is one of the most beloved brands that the company has.”
Spencer also discussed Microsoft’s current stake in the next-gen war, touching upon the interesting concept of how the battle against Japanese console-maker Sony serves a sort of mutual duality that benefits both sides.
“We’re in the middle of a good, competitive battle in the console space with PlayStation, which is great for the industry. And they remain extremely committed to us succeeding with Xbox, which is nice to hear, right?
“It’s something that resonates well inside the walls when you’re talking to the teams, or when I stand in front of Xbox fans, I want to make sure that they understand we are extremely committed to this product.”
Spencer isn’t the only one who has spoken of the company’s commitment to the Xbox One: in the past, Phil Harrison promised a decade-long journey for the next-gen console. Spencer’s words surely echo these sentiments, and it’s interesting to see the exec further exemplify his confident persona through these words, as we can see he truly believes in the console and Microsoft’s strategies.
At the same event, the head of Microsoft Games Studios candidly spoke about the company’s ill-fated Xbox One campaign starting at E3 2013, and sort of chronicled how they’ve learned from their mistakes.
These are great promises for Xbox One owners, and as time goes by and the cloud becomes more refined the tables may turn in Microsoft’s favor–but for now these words are just assurances and we’ll have to wait to see what becomes of this commitment.