Microsoft chose the first working day of the third quarter to announce the Windows 8 Upgrade pricing model. We expect to see a lot of fireworks over this one, since the upgrade cost dropped beyond belief. Bought a new computer and want Windows 8 Pro? That’ll be $14.99, sir.
Even with all the marketing preparations, Microsoft pulled a never-before-seen move to get as much traction as possible. The whole idea of paying hundreds of dollars for an operating system seems like an idea from 1990s. Faced with obvious competition in the form of Apple and its continuous reductions in upgrade prices, Microsoft pulled quite an unexpected move.
If you own a Windows XP, Vista or Windows 7 operating system, you will be able to upgrade the system to Windows 8 Professional for just $39.99. The company released images of its Windows 8 upgrade advisor which will take you through the process. If you wish to order the version on a DVD, you will have to pay $69.99.
If you have just bought the computer (Windows 7 SP1), you will be able to upgrade for just $14.99, with that offer expiring end of January next year (2013). This is a quantum shift from Windows 7 upgrade prices, which ranged from $119.99 for Windows 7 Home Premium to $199.99 for Windows 7 Professional.
Naturally, if by some odd reason you don't have a Windows license already, regular prices will be announced in the next couple of weeks.
Which leads us to the question – why Microsoft started to follow Apple with its OS prices? Is Windows 8 bombing that badly with the user experience groups, media and analysts that the company is going for price dumping so that it could say that Windows 8 installed on XXX million of computers?