Mobile 365 and Singapore International Film Festival Honour Top Local Production via Mobile Voting

Singapore, April 22, 2005 – Mobile 365, the global leader of mobile messaging
and data services, today announced its partnership with the Singapore
International Film Festival (SIFF) to provide SMS voting for the inaugural
award, The Audience Choice – HIP Award. Launched officially on April 4, 2005,
The Audience Choice – HIP award is created to recognise and promote originality
and creativity in local film production. The award is opened to original works
that have won past Silver Screen awards.

The Audience Choice – HIP award will be presented to the director with the
most number of SMS votes cast by viewers at the Silver Screen Awards held on
April 28. Using Mobile 365’s Application Manager, which manages a diversity of
interactive services – such as voting, alerts, polls, competitions and trivia
games – voting results can be viewed live (and winners selected live) for
rewards, encouraging increased viewer participation and interaction. Application
Manager is flexible and can capture as many votes as possible. It also provides
detailed analysis and real-time, accurate reporting via an easy-to-access Web
interface.

Mobile 365 and Singapore International Film Festival Honour
Top Local Production via Mobile Voting

Arts Central Viewers Can Cast Their Votes via SMS during Month-long TV Screening

Singapore, April 22, 2005 – Mobile 365, the global leader of mobile messaging
and data services, today announced its partnership with the Singapore
International Film Festival (SIFF) to provide SMS voting for the inaugural
award, The Audience Choice – HIP Award.

Launched officially on April 4, 2005, The Audience Choice – HIP award is created
to recognise and promote originality and creativity in local film production.
The award is opened to original works that have won past Silver Screen awards.
The Audience Choice – HIP award will be presented to the director with the most
number of SMS votes cast by viewers at the Silver Screen Awards held on April
28.

This inaugural award is the first to be given by HIP (Honour Intellectual
Property) Alliance, a collaboration of public and private sector organisations
formed to promote respect for intellectual property in Singapore. The HIP
Alliance is the flagship public awareness initiative of Intellectual Property
Office of Singapore (IPOS).

“We are very excited with the creation of a new category in honouring the
best-of-the-best local production. For the first time in 18 years, we are
marrying film, TV, and mobile technologies to involve audience participation,”
said Lesley Ho, Director of Singapore International Film Festival. “This
month-long SMS campaign with Mobile 365 will provide a refreshing avenue in
raising the awareness and support for local productions.”

Using Mobile 365’s Application Manager, which manages a diversity of interactive
services – such as voting, alerts, polls, competitions and trivia games – voting
results can be viewed live (and winners selected live) for rewards, encouraging
increased viewer participation and interaction. Application Manager is flexible
and can capture as many votes as possible. It also provides detailed analysis
and real-time, accurate reporting via an easy-to-access Web interface.

“We are pleased to partner with the Singapore International Film Festival to
boost viewership and simultaneously provide a novel way for non-governmental
organizations—such as SIFF—to raise funds,” said Matthew Talbot, Managing
Director, Mobile Services Asia, Mobile 365. “Our proven and robust platform has
enabled media and brand clients across Asia Pacific, Europe and the U.S. in
building reach, creating interaction with their target audiences, as well as
generating additional sources of revenues.”

Notes to Editors:

A total of 11 short films will air each Monday, commencing from April 4 to 25
from 10:00 to 11:00 pm on Arts Central, the official TV station for the
Singapore International Film Festival. The short films will be aired over a
period of four weeks. Viewers can cast their votes via SMS simply by texting
“film<space>filmID” to short code “75141”. Viewers will be charged S$ 1 for each
SMS sent, which will then be donated to the Singapore International Film
Festival.

To be eligible for participation, viewers must be over the age of 18. In
addition, each SMS vote entitles viewers to a weekly lucky draw. Prizes include
a one year’s supply of Tiger Beer (sponsored by Asia Pacific Breweries), dining
vouchers, and tickets to attend the Silver Screen Awards Ball. The grand prize
of a Canon Digital IXUS i5 will be given at the end of the four week event.

About Singapore International Film Festival 2005

Launched in 1987, the Singapore International Film Festival has the following
objectives:

· Promote film as an artistic medium
· Provide the opportunity to audiences to view films not otherwise released
commercially
· Create awareness of the finer points of filmmaking through seminars and
workshops by overseas professionals
· Pave the way for a Singapore film industry
· Provide an international showcase for Asian Cinema

The Singapore International Film Festival (SIFF) is an annual film event which
screens about 300 films from over 45 countries. Besides screening award winning
and critically acclaimed films, we also organize workshops, seminars and
exhibitions on filmmaking for the film students and the film industry. The
Festival is recognized by international film critics for its programming and
focus on Asian Cinema and has a platform for new Singapore films and a window to
South East Asian films. Many festival programmers and critics attend our
Festival to discover new Asian talents. Tributes to the SIFF have been organized
by the Cine Vegas Film Festival and the European Institute of Cinema.

To encourage excellence amongst Asian filmmakers, the Festival introduced the
Silver Screen Awards Competition in 1991. The Awards have become regionally
recognized and Asian filmmakers vie to have their films entered in-competition
to gain exposure in world markets. Through the Awards, we have witnessed the
success of Singapore filmmakers like Eric Khoo, Sandi Tan and Royston Tan who
are recognized internationally.

The SIFF, now entering its 18th year, has attained a most enviable position in
the cultural calendar of Singapore and is one of the most eagerly awaited
artistic events of the year. The Singapore International Film Festival is a
non-profit organization with a charity status and we are privileged to have the
support of:

· Ministry of Information, Communications and the Arts
· Singapore Film Commission
· Singapore Tourism Board
· National Arts Council

About Mobile 365

Mobile 365 leads the world in the delivery, billing, and settlement of mobile
messaging and data services. Delivering over one billion messages per month,
Mobile 365 is at the forefront of mobile interoperability messaging, and the
distribution of premium content and value-added services. Headquartered in
Chantilly, Virginia, USA, Mobile 365 has offices in Beijing, Guangzhou, Hamburg,
Hong Kong, Kuala Lumpur, Lisbon, London, Madrid, Milan, Paris, San Mateo
(California, USA), São Paulo, Shanghai, Singapore, Sydney, and Taipei. Mobile
365 works with major global operators, including Cingular, O2, Telcel,
Telefonica, T-Mobile, Verizon Wireless, and Vodafone, and with leading brands,
content providers, and media companies worldwide. For more information, visit
http://www.mobile365.com

VR-Zone is a leading online technology news publication reporting on bleeding edge trends in PC and mobile gadgets, with in-depth reviews and commentaries.