Motherboard makers prepare shift of ATI chipsets to AMD-based solutions

According to Digitimes, the impact of a combined AMD-ATI Technologies has begun to
be felt in Taiwan, with motherboard makers likely to reduce or even suspend
their efforts to develop Intel-based motherboards built utilizing chipsets from
ATI, while switching more resources to manufacturing models with ATI’s AMD-based
chipsets, according to sources at Taiwan motherboard makers. Local motherboard
makers are increasingly concerned that the AMD-ATI merger would cause a discontinuation
or shortage in supply of ATI chipsets supporting Intel’s platform, with the
makers citing as a precedent the shortage of ATI’s southbridge chips early this
year when Nvidia completed its takeover of Taiwan-based ULi Electronics, which
previously bundled its southbridge chips with ATI’s northbridge
parts.

Motherboard maker Elitegroup Computer Systems (ECS) is now
re-assessing its plan to launch Intel-based motherboards based on the ATI RD600
northbridge and ATI RS600 IGP product, according to the sources. Motherboard
maker Gigabyte Technology, which had long discontinued using chips from ATI,
has rekindled a project to develop motherboards utilizing ATI’s RS690 IGP for
the AMD platform. Taiwan motherboard makers also anticipate that AMD will soon
bundle its CPUs with ATI chipsets to compete with Intel in the OEM PC segment.

The impact of a combined AMD-ATI Technologies has begun to
be felt in Taiwan, with motherboard makers likely to reduce or even suspend
their efforts to develop Intel-based motherboards built utilizing chipsets from
ATI, while switching more resources to manufacturing models with ATI’s AMD-based
chipsets, according to sources at Taiwan motherboard makers. Local motherboard
makers are increasingly concerned that the AMD-ATI merger would cause a discontinuation
or shortage in supply of ATI chipsets supporting Intel’s platform, with the
makers citing as a precedent the shortage of ATI’s southbridge chips early this
year when Nvidia completed its takeover of Taiwan-based ULi Electronics, which
previously bundled its southbridge chips with ATI’s northbridge
parts.

Motherboard maker Elitegroup Computer Systems (ECS) is now
re-assessing its plan to launch Intel-based motherboards based on the ATI RD600
northbridge and ATI RS600 IGP product, according to the sources. Motherboard
maker Gigabyte Technology, which had long discontinued using chips from ATI,
has rekindled a project to develop motherboards utilizing ATI’s RS690 IGP for
the AMD platform. Taiwan motherboard makers also anticipate that AMD will soon
bundle its CPUs with ATI chipsets to compete with Intel in the OEM PC segment.

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