SINGAPORE – 28 April 2010 – Today Motorola and SingTel have announced the exclusive launch of BACKFLIP with MOTOBLUR in Singapore. BACKFLIP is the latest addition to Motorola’s Android portfolio and the second smartphone to feature the unique MOTOBLUR platform in Singapore. BACKFLIP’s unique QWERTY reverse flip design makes it easier to enjoy videos, music and photos while churning through emails, texts, news feeds, social network messages and more.

Award-winning phone features
MOTOBLUR is Motorola’s Android-powered content delivery service created to make phones more personal and socially smart. Customers can smoothly sync contacts, posts, messages, photos and much more — from sources such as Facebook, MySpace, Twitter, Gmail, work and personal e-mail, and LastFM — and automatically deliver them to the home screen. Content is fed into easy-to-manage streams allowing you to spend less time managing your life and more time living it.

BACKFLIP is designed around the MOTOBLUR experience and provides multiple features to keep phone conversations moving. Multi-tasking has never been easier with BACKFLIP’s reverse flip QWERTY keyboard and high-res 3.1-inch HVGA screen, letting you see more and respond faster. 

Navigate quickly and easily through menus and features with the new and unique BACKTRACK feature. BACKTRACK is a touch panel located on the other side of the device, offering you a new way to scroll through—the Web, texts, emails and news feeds without obscuring the home screen.

The truly original design allows BACKFLIP to create new ways to enjoy photos, music and more. In the reverse-flip, tabletop mode, listen to music or view videos hands free. The digital picture frame mode lets you show off your latest adventures. You can even turn BACKFLIP into a bedside alarm clock for your morning wake up call.

Exclusive SingTel services
For easy access to SingTel’s exclusive services, preloaded shortcuts are available on BACKFLIP’s homescreen. Customers can enjoy MobileTV content like UEFA matches on Football Frenzy and prime time drama series on Channel 8. TrafficLIVE, an intelligent traffic planning guide is also preloaded, allowing users to plan their trip with the fastest or cheapest routes and receive alerts on real-time traffic conditions.

SingTel customers can experience unlimited social networking with mSocial, a service that offers unlimited local mobile data for updates, posts and photo uploads to favourite social networking sites such as Facebook and Twitter via the MOTOBLUR platform. AMPed, the innovative social music service, which won the “Best Mobile Music Service” at the GSMA’s Asia Mobile Awards 2009, is also available for the first time on Motorola’s two Android devices.

Pricing and availability
BACKFLIP will be available exclusively with SingTel in Singapore from Saturday, 1 May 2010 from as low as S$0, on selected price plans. For the ultimate social networking experience, customers who sign up for any 3G Flexi plans will receive the following services free:

- mSocial, offering unlimited local mobile data, for customers to upload photos, post and view status updates on popular social networking sites using the MOTOBLUR platform.
- AMPed, the award-winning social music service (http://www.singtelamped.com/) offering unlimited song downloads and the latest entertainment news at no data charges, exclusive content and music showcase invites.

3G Flexi plans start from S$39/month, and come with 12GB of local data, with local data usage capped at S$30.