Motorola is seeing a resurgence in sales that is set to continue as new devices are scheduled to launch later this quarter.
Motorola announced that it has sold 6.5 million devices in Q1 2014. The number may not mean much next to Samsung’s sales figures, but it does signify a turn in the fortunes of Motorola. Motorola did not mention exact device sales figures, but indicated via a tweet that global shipments in Q1 2014 were at 6.5 million.
Motorola shipped 6.5 million devices globally in Q1. -Rick Osterloh #MotoNews
— Motorola Mobility (@Motorola) April 22, 2014
A bulk of the device sales were from handsets like the Moto G and Moto X, both of which offer great value for money and a combination of great design and unique features, like the always-on listening mode on the Moto X. Motorola is set to roll out the successor to the Moto X, which will be called the Moto X+1, sometime in the summer. One of the main selling points of the Moto X was the Moto Maker customization utility that allows users to customize the back as well as the side accents of the device. It looks like Motorola will offer the same level of customization with the Moto X+1, as well as introducing a new leather backed version.
Motorola’s sale to Lenovo earlier this year raised concerns over the direction the manufacturer would take, but for now it looks like Motorola is on course to release devices that it was working on before the acquisition. The first device made in conjunction with Lenovo is rumoured to launch sometime this fall, but it is very likely that a fall launch window is too ambitious an estimate, considering the regulatory hurdles the deal has to go through before the acquisition is finalized.