Nokia 105 Group 1 MWC 2013: Nokia aiming low with 15 Euro basic phone and cheap Lumia smartphone

Nokia is hoping to regain market share in the mobile sector by targeting the lower end with a €15 phone, a €65 phone for those who want internet access, and a lower priced Lumia smartphone.

Nokia is hoping to regain market share in the mobile sector by targeting the lower end with a €15 phone, a €65 phone for those who want internet access, and a lower priced Lumia smartphone.

 
The Finnish firm, which once ruled the mobile sector, is going back to its roots with low-end and feature phones aimed at emerging markets, signalling a shift in policy from its attempts to challenge the dominance of Samsung and Apple in the smartphone arena.
 
The Nokia 105 comes in at just €15, with a colour screen and basic features, including up to 35-days of battery life. It is aimed at emerging markets like China, Egypt, India and Russia, where there are large populations who will be unable to afford the considerably more expensive smartphones, nor the equally costly bills or credit with carriers required to make good use of them. This phone will be released in the first quarter.
 
Nokia 105 465 MWC 2013: Nokia aiming low with 15 Euro basic phone and cheap Lumia smartphone
 
The Nokia 301 offers an affordable phone with 3.5G connectivity, along with the Nokia Xpress browser and a smart camera. This model and its cheaper cousin are also available in a variety of coloured rims to match the more expensive Lumia models, helping retain a sense of brand identity. The 301 will be out in the second quarter.
 
Nokia 301 Dual SIM 465 MWC 2013: Nokia aiming low with 15 Euro basic phone and cheap Lumia smartphone
 
Nokia is also planning a €139 Lumia 520 smartphone for the lower end of the market, which may make it an attractive alternative to more expensive models from rivals, and Nokia's other higher price-tag Lumia devices.
 
Nokia Lumia 520 MWC 2013: Nokia aiming low with 15 Euro basic phone and cheap Lumia smartphone
 
While sales of basic phones fell in 2012, they still brought in significant revenue, so focusing on this area could help Nokia recover. However, its biggest rivals are also attempting to take advanatage of low-end devices in emerging markets, so it is likely to face tough competition in all sectors.