The rising technological dominance of tablets and toys converge as Toys R Us released a tablet to add to their arsenal of children's fare. Well thought-out with content control for the child, a durable design and dedicated app store to keep kids busy, will the Nabi tablet cause a stir in Santa Claus' sack?
Toys R Us has released their latest toy, a tablet for kids. Considering the ever growing penetration of the tablet in many market segments and its accessibility to all age groups, it hardly comes as a surprise that child-oriented products will start to surface in popularity.
The renowned toy manufacturer hired Chinese/American Web 2.0 properties and app developer FUHU to create the Nabi tablet aimed at educating with fun, and perhaps most importantly, a form of sustainable distraction to free moms from their children for a moment. From first impressions, a very smart choice of reinforcing the corners of the tablet with seemingly soft material implies it can take some hard hitting from playful or careless children.
While the specs won’t excite any tech geeks, the tablet will engage kids with its 7-inch 800 x 480 capacitive touchscreen, 4GB of storage, and a 533 MHz dual-core ARM Cortex-A9 processor. It will also connect with Wi-Fi and shoot with its 1.3-megapixel front-facing camera.
The key edge that the Nabi tablet has against competing family tablets come from its software, which is completely designed for children. This includes a child-accessible interface which displays big colourful icons leading to a “kiddified” web experience, and a whole host of apps like Fooz kids University which teaches mathematics, design and art oriented apps that allow for creative exploration, 30 e-Books to encourage reading, and not forgetting support for popular games, all preloaded. The Nabi app store powers the tablet with 500 other apps for families who have the appetite for more. Mommies will not be left out, of course, as the tablet features a “Mommy mode” which unleashes the full Android experience without any kind of restriction.
The Nabi will satisfy both mother and child as it ships on December 1st. Pre-orders can be made at Toy R Us for US$199.99.