nec lenovo NEC and Lenovo team up, in Japan

Japan has gotten a new PC maker called NEC Lenovo Japan which is said to be Japan's biggest PC provider with close to 25 percent of the Japanese market. NEC hasn't been doing so well in its home market for quite some time and the partnership with Lenovo has been on the cards for a while already and has now finally taken place.

Japan has gotten a new PC maker called NEC Lenovo Japan which is said to be Japan's biggest PC provider with close to 25 percent of the Japanese market. NEC hasn't been doing so well in its home market for quite some time and the partnership with Lenovo has been on the cards for a while already and has now finally taken place.

Lenovo will hold 51 percent of the shares in the new company, with NEC holding 49 percent. That said NEC is also getting US$175 million worth of Lenovo shares which makes this look like a pretty good deal for NEC. Both companies' products will be carried by the new company, as the partnership is not product related, but is rather focusing on procurement, supply chain, sales and support co-operation.

NEC Lenovo Japan is celebrating by kicking off a lucky draw in Japan giving away a million Yen (S$15,000) worth of prizes through its online shop. On top of that buyers of products from NEC Lenovo Japan can expect free support for the lifetime of their PC from January 2012, which sounds like a pretty good deal to us and will hopefully be something we'll see other companies follow.

It's an unusual partnership, but something we wouldn't be surprised if we'll be seeing more of in the future where small, but strong local players team up with large international brands that don't have a strong local presence. Smaller players need to drive their costs down in a competitive world and the large international companies want to increase their markets and market share, something which is becoming increasingly difficult to do.