Nero continues its efforts in the cloud storage market, launching its BackItUp 2014 service for PC and Google Android users.

Software maker Nero has launched BackItUp 2014, a cloud-based storage solution for customers to save information from PCs, laptops, Google Android tablets and smartphones into the cloud.

Both a free and paid service are available for interested users.  The free service offers 5GB of online storage space, manual backup, and social media-enabled sharing features.

Users can choose from a 1-year paid $49.99 subscription which provides a number of added benefits: automatic and scheduled backups, integrated Google Android device backup, encryption, and mobile access to the cloud, music and video streaming.

Here is what Jurgen Kurz, Nero CEO, said in a statement:

“I find it frightening that, today, virtually all PC and mobile users painstakingly protect themselves from malware, Trojans or phishing attacks – but only about 15 percent of users regularly back up their data. Thirty-five percent of PC users have never run a backup in the first place.”

Cloud computing is finding a good use both in the consumer and enterprise markets, and Nero’s continued effort to evolve has steadily led to the cloud.  Instead of users burning CDs and DVDs, there is a continued transition to streaming and cloud-based solutions.

Most users should be able to sign up for the free service and have plenty of online storage space – but business workers and users needing additional features can consider the 1-year subscription.  The Android app that allows device data backup to PC or memory card (PC must have BackItUp 2014 installed.

Consumers have a variety of different services, both free and paid subscriptions, available when it comes to off-site, cloud-based storage.  Companies such as Dropbox, LiveDrive, Barracuda Networks, Google Drive, and SkyDrive are fighting over users, providing increased storage capacities and enhanced features.