Netflix launches a new unified TV interface
Netflix’s new interface is the biggest such change in over two years, and will start rolling out to devices later today.
Netflix has announced that it is launching a unified TV interface across all platforms.
Previously, Netflix had a different interface for its client on different systems like the PlayStation 3, Roku and various smart TVs. The new interface will bring the same UI across all such devices, and will be debuting today.
The new interface makes it easier to discover new content, and now allows users to view TV shows and movies that have been liked by their friends. The interface also has a cleaner look that puts the focus on images from the TV shows and movies rather than textual content. Netflix has also mentioned that based on a user’s viewing habits, history and social networks, new shows will be suggested thanks to a new recommendation engine.
Chris Jaffe, Netflix’s vice president of product innovation, said that the new interface has been designed to make it easier for users to watch new TV shows and movies.
“In [the old] Netflix experience, we give you all this stuff. But the question we don’t answer for you is ‘Why should you watch this title,’” he said. Netflix made the new interface available to a few hundred thousand customers six months ago, and has been getting feedback and suggestions, which have made their way onto the final version. Watch the new interface in action below:
This interface will begin rollout today on the PlayStation 4, PS3, Xbox 360, Roku 3, and an assortment of smart TVs and Blu-ray players, with Netflix mentioning that legacy devices will be added in the coming months.