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New Intel Inside VIIV Brand Name?

Recent trademark filings from Intel are raising speculation that the world’s largest chip maker may be preparing to create a new global brand. Intel Inside VIIV” and “Intel VIIV” were filed as U.S. trademarks last month by Intel known for its Pentium and Centrino brands. A square graphic, resembling an inkblot or a starfield, was also filed around the same time. One is that the letters are Roman numerals standing for 6 and 4, as in 64-bit technology, a feature that Intel is introducing in its chips this year. Another is that VIIV will appear in a more stylized form as the logo for the company’s new dual-core chips, which are the equivalent of two chips in one. Two letter V’s, separated by two lines, could represent the two cores of a Pentium 5 chip.

Recent trademark filings from Intel are raising speculation that the world’s largest chip maker may be preparing to create a new global brand. Intel Inside VIIV” and “Intel VIIV” were filed as U.S. trademarks last month by Intel known for its Pentium and Centrino brands. A square graphic, resembling an inkblot or a starfield, was also filed around the same time. One is that the letters are Roman numerals standing for 6 and 4, as in 64-bit technology, a feature that Intel is introducing in its chips this year. Another is that VIIV will appear in a more stylized form as the logo for the company’s new dual-core chips, which are the equivalent of two chips in one. Two letter V’s, separated by two lines, could represent the two cores of a Pentium 5 chip.

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