S730 E430 Group thumb1 New Walkman Video MP3 Players From Sony

Sony Electronics Asia Pacific expands its Walkman® family to include two new
series of stylishly slim video MP3 players, the NWZ-S730F and NWZ-E430F. Ideal
for today’s mobile consumers, the NWZ-S730F series is the only video MP3 player
in the market with a noise cancelling function that effectively reduces ambient
noise to ensure quality entertainment. For nonstop entertainment, the NWZ-E430F
series offers up to 45 hours of music or up to 8 hours of video , marking a
significantly longer battery life compared to most portable media players
available today. The new Walkman S & E series will be available in Asia Pacific from October
2008.

Sony Electronics Asia Pacific expands its Walkman® family to include two new
series of stylishly slim video MP3 players, the NWZ-S730F and NWZ-E430F. Ideal
for today’s mobile consumers, the NWZ-S730F series is the only video MP3 player
in the market with a noise cancelling function that effectively reduces ambient
noise to ensure quality entertainment. For nonstop entertainment, the NWZ-E430F
series offers up to 45 hours of music or up to 8 hours of video , marking a
significantly longer battery life compared to most portable media players
available today.

“Increasingly, consumers are demanding for more portable entertainment devices
that they can use to unwind during their travels to and from home,” said Mr.
Shinichiro Ikeda, Sony Electronics General Manager, Personal Audio Marketing.
“The two new Walkman® video MP3 players from Sony are equipped to meet our
consumers’ nonstop entertainment needs and wants.”

The New S series: NWZ-S730F Series Video MP3 player

S730F New Walkman Video MP3 Players From Sony

In delivering quality music, the NWZ-S730F series features new SensMeTM
Channels. Enabled by Sony’s Low-Complexity Music Information Retrieval (LCMIR)
technology, a music analyzer feature that seamlessly creates playlists based on
the mood, speed, and tone of songs, the process of choosing music that matches
your mood is now simplified. SensMeTM Channels allow you to enjoy various types
of music, such as energetic, relaxing, or lounge, through the simple selection
of your preferred channel.

Merging form with function, the NWZ-S730F series at 7.5mm thickness and 46g in
weight, is the slimmest Walkman® and one of the lightest video MP3 players
available today. Available in stylish colours of black and gold, the Walkman®
has a colourful user interface with a vibrant package of standard and
customizable wallpapers, templates and icons to match each individual’s
colourful personality. To further personalise the NWZ-S730F series, users can
also select images from their Walkman® Photo Library to use as wallpaper for the
video MP3 player. Accompanying its stylish looks with great entertainment, the
NWZ-S730F series features long battery life of up to 40 hours of music or 10
full hours of video playback .

Featuring not one but five Clear Audio technologies, the NWZ-S730F series is a
multifunctional video MP3 player made for high-performance, noise-free
entertainment. The Noise Cancelling system enabled in the player reduces the
ambient noise by up to 75% (at 200Hz) of perceived sound level, enabling music
enjoyment in a noise environment without turning up the volume. Also equipped
with other Clear Audio technologies such as the Digital Sound Enhancement Engine
(DSEE), Clear Stereo and Clear Bass, the player is able to reproduce accurate
and clear original audio quality without any distortion.
Additionally, frequent travellers will be able to enjoy entertainment from their
Walkman as the player is supplied with a plug adaptor for AV systems in
airplanes. As an all-in-one entertainment solution, the NWZ-S730F series player
is also supplied with a pair of EX headphones with large 13.5mm driver units,
enabling reproduction of pure and live sound similar to professional grade
headphones.

Emphasising high quality video playback, the NWZ-S730F series has a large 2-inch
LCD screen with 320 x 240 resolution, high brightness and contrast, as well as
superior colour reproduction. The player is able to deliver a playback of up to
30 frames per second, ensuring smooth video playback. For easy viewing, the
player also has a screening angle of 160 degrees, and can conveniently switch
between vertical and horizontal orientations when viewing photos or videos .
Users can also easily zoom into the movie during video playback.

The New E Series: NWZ-E430F Series Video MP3 Player

E430F New Walkman Video MP3 Players From Sony

For those who desire non-stop music, the NWZ-E430F series presents an ideal
proposition. The NWZ-E430F series can effectively play up to 45 hours of music ,
which is close to two full music-filled days! For the video-savvy, the player
can also cater up to eight hours of movies with its long-lasting battery life.
Available in four stylish colours of blue, red, pink, and black, the player
boasts ultra slim and sleek looks at 8.5mm thick and weighing a mere 50g – one
of the thinnest and lightest video MP3 players available today.

As an entry-level video MP3 player, the NWZ-E430F series offers high quality
video playback of up to 30 frames per second. With its built-in 2.0 inch QVGA
LCD screen, it ensures high 320 x 240 resolution, high brightness and contrast
as well as superior colour reproduction. As with the NWZ-S730F series, the
NWZ-E430F series also has a viewing angle of 160 degrees, and can conveniently
switch between vertical and horizontal orientation when viewing videos and
photos . Users can easily zoom into the movie during video playback.

Both Walkman® series support a wide range of high quality Codecs, such as
Advanced Video Coding (H.264/AVC) baseline profile, MPEG-4 simple profile, and
WMV simple and main profile for video; MP3, WMA, Secure WMA, WAV and AAC for
music, and JPEG for photos. Both the NWZ-S730F and NWZ-E430F series are also
enabled with the popular Drag and Drop functionality for convenient file
transfers and a built-in FM radio to meet users’ various entertainment needs.

sony walkman 1 New Walkman Video MP3 Players From Sony

For that added personal touch, conveniently customise the looks of the
Walkman players to suit an individual’s personality with the following range of
accessories from Sony:

sony walkman 2 New Walkman Video MP3 Players From Sony

The new Walkman S & E series will be available in Asia Pacific from October
2008.