News Corp is currently in the process of finalizing a deal with Ziff Davis regarding the sale of one of the most influential online gaming publications: IGN.
News Corp., the parent company of IGN, has almost finalized the sale of the popular online gaming publication and its web of secondary sites to Ziff Davis.
IGN operates a number of additional sites including AskMen.com and Gamestats.com, which have also been included in the transaction. Since it was purchased by J2 Global last year for $167 million, Ziff Davis currently has properties such as PCMag.com, Geek.com, ComputerShopper and ExtremeTech.
No details on the official purchasing price have been released thus far, but sources say that the value is much lower than the $650 million that News Corp. paid for IGN back in 2005.
The property has been on the market for six months now, no doubt prompted by News Corp.'s failed business venture in trying to make a spin-off gaming site after purchasing Hearst's UGO properties–which included the popular gaming site 1Up.com–which News Corp. actually sold back to Hearst in 2009.
The sale of IGN has also been related to News. Corp.'s shedding of MySpace back in 2011, and it will be interesting to see the new changes (if any) that Ziff Davis makes to the influential gaming publication.