Nike has announced the new Nike+ Fuelband wristband that can track movement, and motivates you to be more active. The company also introduced the NikeFuel metric that can measure your activity through the movement of your wrist; the more you move, the more NikeFuel you earn.
Nike has announced the NIKE+ FuelBand wristband which is designed to track movement throughout the day, and motivate and inspire users to be more active. The NIKE+ FuelBand captures and displays in four different metrics: time, calories, steps and NikeFuel. NikeFuel is a new metric and proprietary technology that measures activity through the movement of your wrist. It aims to motivate athletes to do more with a NikeFuel score that makes movement fun. The more you move, the more NikeFuel you earn, whether you're playing basketball, or going for a run. The NIKE+ FuelBand also comes with a series of 20 LED lights from red to green which show your progress according to the goal you set and the level of NikeFuel you want to achieve. The data captured syncs with the Nike+ website through a built-in USB, or wirelessly through Bluetooth to a free iPhone app to record activity each day and track progress. The NIKE+ FuelBand will be available for preorder starting 19 January in the U.S. at Nikestore.com for a suggested retail price of US$149.