S70 Nikon adds 4 new digital compact cameras to its COOLPIX line

TOKYO — Nikon has announced the new COOLPIX S70 which features Nikon’s innovative Clear Color OLED display and a highly responsive capacitive touch screen.

The COOLPIX S70 introduces Nikon’s newly developed 3.5-in. Clear Color OLED Display with refined touch control that offers a new level of intuitive fingertip shooting control and a variety of exciting playback options.

Advanced new shooting features that leverage this quick and easy fingertip control include Touch Shutter, which, at a single touch, releases the shutter after focus and exposure are locked on the subject. In addition, new on-screen sliders provide touch control over brightness (exposure) and Scene Effect Adjustment.

Touch control also makes viewing and retouching images more fun and efficient. The speed and ease of fingertip scrolling through images is matched only by the fun of using a pinching motion with two fingers to zoom in or out on displayed images, switch between thumbnail and full screen views, and so on.

High-performance imaging capabilities include 12.1 effective megapixels of sharp resolution matched to the compositional freedom of a precision 5x zoom NIKKOR lens that ably covers focal lengths from 28-140mm (35mm format equivalent). Advanced digital image-processing faithfully reproduces fine details and subtle tones, delivers quick response, and maintains image quality and clarity when taking advantage of extended light sensitivity settings as high as ISO 6400.

The COOLPIX S70 features a slim body wrapped in a sumptuous dual texture design that pleases the eyes and the hands with its trendsetting good looks. It will be available in a choice of Champagne & Light Brown, Champagne & Beige, Red & Dark Red, Red & Red, or Black & Black colors. (Color name and color availability may vary according to region.)

Source: Nikon