Nikon announces new Nikon 1 advanced mirrorless cameras with interchangeable lens

If you have been following the news recently, rumors have suggested that Nikon could be announcing new mirrorless cameras. And today, in Singapore, the word is finally out. The camera maker has officially unveiled their new Nikon 1 advanced mirrorless cameras with interchangeable lens, J1 and V1.

 Nikon announces new Nikon 1 advanced mirrorless cameras with interchangeable lens

With other camera manufacturers coming up with their mirrorless cameras, it was just a matter of time Nikon would launch theirs, and launch they did. The Nikon 1 brand is an advanced camera with interchangeable lens that claims to "propose new forms of imaging expression and enjoyment". The new brand joins the existing Nikon D-series digital SLR cameras and COOLPIX line of compact digital cameras in Nikon's portfolio. At launch, the company showcased the J1 with a minimalistic design and five colors (black, white, silver, red and pink) that would appeal to casual users; and the V1 (in black or white) is designed for photographers enthusiasts and comes with an electronics viewfinder. With this announcement, one can't help but wonder if Canon would also be going the mirrorless camera way.

*Above pic - the Nikon V1 with the Olympus E-P3 and the Olympus XZ-1

 Nikon announces new Nikon 1 advanced mirrorless cameras with interchangeable lens

The Nikon J1 and V1 both feature the new Nikon 1 mount lens system, 13.2 x 8.8mm CMOS sensor that supports 10.1-megapixel resolution and high speed EXPEED 3 imaging-processing engine. The J1 is about the size of most mainstream compact digital cameras, weighing about 277g (with battery and memory card but without body cap), and features dust shield glass, electronic shutter and pop-up flash.

 Nikon announces new Nikon 1 advanced mirrorless cameras with interchangeable lens

The rear holds the 3-inch LCD display, mode dial (still image, Smart Photo Selector, movie and Motion Snapshot) and standard buttons including Display, Playback, Menu, zoom etc.

 Nikon announces new Nikon 1 advanced mirrorless cameras with interchangeable lens

 Nikon announces new Nikon 1 advanced mirrorless cameras with interchangeable lens

The Nikon V1 is a little bigger than the J1 sibling and has a protrusion at the top that houses the electronic viewfinder. It also does not have the pop-up flash, although in its place is a Nikon 1 proprietary hot shoe for other camera accessories such as an external flash unit. It would be interesting to see how well the Nikon V1 would sell as compared to the J1, especially when it does not have a built-in flash for users who may want to shoot pictures at dim lighting environment. At press time, the company did not announce the local retail price, and as for availability, both the J1 and V1 are scheduled to be available in end October (or later).

 Nikon announces new Nikon 1 advanced mirrorless cameras with interchangeable lens

We noticed that the shooting modes like Programmable, Manual, Aperture and Shutter Priority are not found on the mode dial of both the J1 and V1. Apparently, these modes are located within the onscreen menu options, which can be a slight hassle for photographers who want to access them.