E3 felt like it was missing something. Amidst the snarky protagonists, the large-breasted female companions and the cool tech, the family-friendly Nintendo were nowhere to be seen. Nintendo decided to stay at home and watch the game from the comfort of the couch, much like it’s fans. Satoru Iwata, Nnintendo’s President stated he was happy to sit out this conference and that he isn’t concerned with this or next generations “competitors”.
Speaking with CNN, Iwata stated that Nintendo has yet to establish what makes the Wii U unique, but will be focused on showing that off in the new year. “We just don’t care too much about what other companies are doing or are trying to do,” he stated. “Our primary focus is to think about and actually carry out something which [another] company’s hardware can never realise”. Iwata made sure to say Nintendo was trying to give consumers an experience that can only happen on Nintendo consoles.
Iwata admitted that it has been worrying, but the Wii U is “selling and the number of people who can experience the unique attractions of the Wii U” will increase. Starting from this summer, Nintendo is preparing for a very strong first-party software line-up that people really want to try out. By selling the software, we’d like to expand the hardware sales of the Wii U system. That’s our message.”
While the Wii U has had a rough year already, it’s recent announcement of a new Smash Bros. title and a few unique 3DS games will definitely boost sales before 2013 is through.