Rumors about Apple introducing a new line of HDTVs have been squashed. Experts say the TV is being delayed by digital rights management concerns. Other predictions say Google will expand their Google Fiber Internet into more cities.
For well over a year now there have been rumors of this elusive Apple HDTV coming out, aptly named the iTV. The suspicions were mixed, but many marketing experts saw the rumors about the TVs as being completely unfounded.
In August of 2012 Forbes magazine quoted research done by Jefferies analyst, Peter Misek and his reasons behind the TV's production. Misek writes, “Recent data out of Sharp, Hon Hai and other specialty chemical and TV component suppliers support this." Forbes went on to say that Misek based his predictions on supply chain analysis and a boost in revenue for the contract manufacturer for Apple. Apple iTVs were supposed to appear around Christmas 2012 – that of course never materialized.
Now that 2013 is well on its way, many research and marketing agencies are again making their predictions for the year. Some of the biggest predictions in particular come from BTIG research group with their top 13 predictions for 2013, one of which includes the anti-rumor that Apple will not be producing an HDTV this year. “The so-called ‘next big thing’ remains hampered by concerns over the legality of the managed/specialized service exception to net neutrality rules, TV Everywhere usage restrictions and solidifying nationwide coverage/accessibility,” BTIG wrote.
BTIG did have some positive notes on Apple and predicted that the company will be launching the iRadio. “We expect iRadio to be incorporated into the iTunes iOS app with personalized radio functionality akin to Pandora, integrated with iTunes to purchase music and other music related content such as concert information/tickets/merchandise via Live Nation and Ticketmaster,” writes BTIG. “… iRadio will not only be a global solution, but will include increased skips per hour and extended caching for offline playback.”
With all the predictions coming from BTIG, one that is particularly enlightening is an expansion of Google Fiber into more U.S. cities in 2013. BTIG believes Google will move their Fiber into the top 15 or top 20 market cities. Currently ranked as #31, Kansas City is the only U.S. city with Google Fiber.