Considering how a large app repository is vital to any mobile phone platform's survival today, what is an established mobile phone company like Nokia to do now that it needs to find a way to encourage developers to produce applications for its software platform? Simple: organize a competition and put some fascinating prices up for grabs in order to gain the attention of its user base. Which is exactly what Nokia is doing right now with the “Create for Millions” consumer and developer competition that is currently taking place for its Series 40 platform.
Does Nokia's Series 40 mobile phone platform sound familiar to you? Well, for those of you who may not be aware, that is the name of the software platform that is currently used by the Finnish mobile phone giant to power its mid-end smartphone and luxury Vertu product lineup, and has the honour of being recognized as the world's most widely used mobile phone platform. However, it is clear that Nokia wants to further enhance the Series 40's appeal in the form of providing users with more applications to choose from, and it is attempting to do so by organising a competition for both developers and consumers to submit their ideas for consideration.
Known as Create for Millions, the developer and consumer competition allows developers the opportunity to offer their Java and web-based apps to "millions of consumers worldwide" while still being able to win cash and prizes which are valued at EUR 1,000,000. Consumers, on the other hand, can make use of this opportunity to "submit their ideas for the applications they'd like to see on Nokia Series 40 mobile phones", with Nokia claiming that authors of winning entries will be able to visit the Nokia World event that is slated to be held later this year, where they can see their ideas "come to life in person" and "meet the developers who created them".
Nokia has stated that the applications which are to be submitted for consideration should fall within one of the four categories, namely:
- In the Know – News and locally relevant information apps
- Fun & Games – Games and entertainment apps
- Emotional Closeness – Social networking apps
- Access to Knowledge – Life improvement apps, for example education or health
In addition, Nokia has confirmed that it will be offering a total of 10 cash prizes for each category, and that a top price of EUR 50,000 awaits the best contribution. In addition, submitters of top apps in each category will "win a variety of non-cash prizes such as user experience reviews and app marketing assistance", while "special prizes will be awarded to apps that showcase the best touch feature in an app, the best location-aware app and the best overall Series 40 web app".
If that has gotten the developer in you interested, more information about the Create For Millions developer and consumer competition for Nokia's Series 40 mobile platform can be found here.