Nokia Announces New Smartphones, Ovi Services And Developer’s SDK At Nokia World 2010
Nokia makes it easier, more lucrative for developers to reach the world’s largest smartphone family
Design, develop, distribute key theme at the Nokia Developer Summit 2010
SINGAPORE, 14 September, 2010 – Nokia today unveiled a number of major improvements in developer tools
making it simpler, easier and more lucrative for people to build fantastic apps that can reach the world’s
largest audience of mobile users.
- Significant enhancements to the Nokia Qt Software Development Kit (SDK) resulting in a 70 percent
reduction in the number of lines of code required when developing for the company’s family of
- Improvements in the Ovi Store user experience including a new look and feel, making it faster and
making apps easier to find;
- Lower barrier of entry and increased monetization opportunities for developers, including free Java
and Symbian signing, in-app purchase, improved revenue share, and advanced developer analytics.
Today, developers can distribute apps to approximately 175 million Nokia Symbian smartphones – the
largest smartphone user base in the world. Qt is pre-installed on all new Nokia smartphones and
downloadable to millions of smartphones people are already using. Using the Nokia Qt SDK to build their
apps, developers will discover a complete, easy-to-use tool that brings a shortened workflow, simplified
development and intuitive UI libraries resulting in 70 percent fewer lines of code, cutting creation time
New opportunities for developers will include in-app purchase, enabling a wide range of app pricing options
in Ovi Store such as subscription models, micro-transactions, or ”try and buy.” This means if people enjoy
the free version of the app, they can easily upgrade to the paid version. It also allows developers to build
added value into their apps such as the sale of virtual goods, additional levels for games, or enhanced or
localized in-app features.
With the Nokia Qt SDK, developers can also future proof their app by easily adapting them to run on future
mobile platforms such as MeeGo, while taking advantage of any additional features or APIs those platforms
Nokia will focus on making developers more money by leveraging the largest operator billing footprint
available and greatly improving the operator revenue share for payments made after October 1. Nokia has
also removed the time consuming and costly step of app signing. With one click, Java and Symbian apps
signing is complete.
Nokia’s acquisition of Motally provides rich in-app analytics for developers and publishers to better track,
report and monetize their content; these capabilities will be extended to Qt, Symbian, MeeGo and Java
The reach of Ovi Store provides tremendous opportunities for developers with an active user base in more
than 190 countries and strong local relationships with 91 of the world’s top operators. More than 50
publishers have seen more than 1 million downloads each, with some – like Offscreen – reaching more than
43 million downloads.
First SDK for touch based mobile phones
In addition to the refinements with the Nokia Qt SDK for smartphones and mobile computers, Nokia also
announced an SDK for Series 40 Touch and Type – the industry’s first touch SDK for mobile phones.
Last year, Nokia shipped 364 million mobile phones – around a million devices every day. The new Series 40
Touch and Type SDK brings the benefit of a touch interface to a new global audience. The SDK, available for
download from forum.nokia.com, will make development for these devices extremely simple and allows
easy porting of existing apps created for current Nokia smartphones.