lumia920 Nokia apologises over faking video footage in smartphone ad

Nokia has apologised for using falsified video footage in an advert for its Lumia 920 smartphone.

Nokia has apologised for using falsified video footage in an advert for its Lumia 920 smartphone.

 
The ad showed what Nokia suggested was video footage shot with its latest flagship model, but technology website The Verge spotted the reflection of a cameraman holding an SLR camera in a window, revealing that Nokia was misleading consumers with the ad.
 
Nokia admitted that it had used a different device for the footage, but said that it was designed to “simulate” the optical image stabilisation (OIS) feature of the new smartphone. Nokia claims the Lumia 920 features the best image quality on the market, but if it is really as good as it says it is, why did it feel the need to “simulate” the experience?
 
 
Nokia has since apologised for the deception, adding that it should have “posted a disclaimer stating this was a representation of OIS only.” Or perhaps it should have shot some footage with the actual phone to give potential customers an accurate representation of what they could expect if they bought one for themselves.
 
Nokia was once the king of the mobile phone sector, but the advent of smartphones has led to Apple, Google, Samsung and others taking dominance. The Finnish company teamed up with Microsoft to try to reclaim lost market share, but so far Windows Phone devices have failed to take off like iOS and Android have. This latest slip-up will not help with Nokia's attempts to entice back customers.
 
Source: BBC