Nokia cuts smartphone prices

Nokia has cut the prices of two of its leading smartphones as it prepares to launch new models in November.

Nokia has cut the prices of two of its leading smartphones as it prepares to launch new models in November.

 
The Finnish mobile firm chopped roughly 15 percent off the price of the Lumia 800, adding to another 15 percent cut it made on this model earlier this month. The cost of the Lumia 900 is to go down by 10 percent also.
 
The price slashing was noted by research group CCS Insight, according to Reuters. Nokia is keeping tight-lipped about the affair, which is a surprise, as one would expect the company to be trumpeting the lower prices it is now offering.
 
 Nokia cuts smartphone prices
 
One potential reason for the silence is that a flurry of price cuts tends to signal an element of desperation, especially when there are two cuts in the space of a single month. Nokia was once the giant of the mobile arena, but it has been struggling for some time now, and a deal with Microsoft for the Windows Phone operating system has so far failed to pay off.
 
The Lumia 820 and Lumia 920 will take the spot of the current models in November, the latest attempt by Nokia to grow its market share. Until then it can only hope that cheaper phones will draw in more customers.
 
Nokia faces almost impossible competition from Apple, which sells its devices at extremely high prices. Android supporters, however, have taken over all sectors of the market, and Nokia could recover some lost ground by offering low-cost smartphones to rival those.
 
Source: Reuters