Finnish phone manufacturer Nokia has announced that it will be investing US$127 million (or 80 million UK pounds) in promotional activities and advertising for its upcoming Windows Phone 7 devices that are slated to launch in Q4 this year. Read on.
With the collaboration of Nokia and Microsoft, with the phone maker going the Windows Phone 7 way, everyone is awaiting for the highly anticipated Windows Phone 7 device that is scheduled to launch in October this year. According to online sources, Nokia has especially invested 80 million UK pounds (or US$127 million) to market their Windows Phone 7.
Nokia CEO Stephen Elop has expressed that the company has invested in professional advertising agencies to create a 6-month campaign that will commence in October. Nokia has recently unveiled a campaign for its QWERTY range of smartphones.