FORUMS
PRICEWATCH
VIDEOS
Nokia Lumia 800 fails to impress in Europe
Reported by Dean Wilson on Saturday, December 17 2011 1:35 am
Nokia's first Windows Phone 7 device, the Lumia 800 smartphone, has failed to impress European consumers, according to a report by investment research firm Exane BNP Paribas.
Nokia's first Windows Phone 7 device, the Lumia 800 smartphone, has failed to impress European consumers, according to a report by investment research firm Exane BNP Paribas.
Of those surveyed only a paltry 2.2 percent of people said they were interested in getting the Lumia, a figure that can't be reassuring for Microsoft and Nokia, which joined forces earlier this year in a deal worth $1 billion.
Exane cut its prediction of Lumia sales from two million to just 800,000 for its launch quarter, a huge drop from the four million sales of the N8, Nokia's previous flagship model, in its first three months. The N8 was powered by Nokia's now retired Symbian operating system.
Exane also trimmed its price target for Nokia shares from €3.70 to €3.30. It classes Nokia as “underperforming”, suggesting that 2012 won't be too much better for the company than 2011 was.
Of the close to 500 people in the survey who intend to buy a smartphone within the next month, most were drawn by the big names like Apple and Samsung. Nokia's previous dominance in the phone market is quickly fading and it doesn't seem that Microsoft's mobile operating system is going to help.
Source: Reuters
ARTICLE NAVIGATOR
