Windows Phone 8 Nokia, Microsoft, and AT&T team up to launch Windows Phone 8

Nokia’s Lumia 900, running Windows Phone 7, didn’t make the big splash that the Finnish phone maker was hoping for, but Nokia is hopeful that two of its upcoming Windows Phone 8 will grab more attention.

Nokia’s Lumia 900, running Windows Phone 7, didn’t make the big splash that the Finnish phone maker was hoping for, but Nokia is hopeful that two of its upcoming Windows Phone 8 will grab more attention.

Codenamed “Arrow” and “Phi”, the two new phones will run Microsoft’s next-gen smartphone platform, which is supposedly more feature-packed than the current Windows Phone 7 OS.  Among the more welcomed features is Windows Phone 8 will share a lot of common codes (drivers, networking, graphics, media hardware, etc…) with its Windows 8 desktop OS cousin.

Microsoft is definitely making an effort at wooing potential app developers, but it remains to be seen whether or not the effort will pay off.  Currently, when it comes to app development for mobile platforms (smartphones in particular), Apple is in firm control as many developers tend to begin on the iOS platform before porting their apps to other mobile OS.

Something else that may also attract developers to the Windows Phone 8 platform is its “native game development” with DirectX.  Savvy PC users know what DirectX is, and since Microsoft announced that Windows 8 and Windows Phone 8 will have strong ties, popular desktop game titles may ultimately also end up on Windows Phone 8. 

Albeit, it’s going to take a lot of work to convince PC gaming enthusiasts that gaming without a keyboard and a mouse will be fun, the popularity of desktop game titles alone may potentially drive consumers to at least take a glance at WP8 when they’re shopping around.

The Phi device will run exclusively on AT&T, whereas the Arrow is expected to be shared among various carriers—AT&T, T-Mobile, and Verizon.  Nokia is planning to show off the Phi flagship and mid-range Arrow at an upcoming NYC media event on September 5.

Source: Venture Beat