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Nokia to unveil cheap Windows Phone smartphone next week
Reported by Dean Wilson on Wednesday, February 22 2012 10:17 pm
Nokia will unveil a cheap smartphone running the Windows Phone operating system next week in an attempt target the lower end of the market, according to sources cited by Reuters.
Nokia will unveil a cheap smartphone running the Windows Phone operating system next week in an attempt target the lower end of the market, according to sources cited by Reuters.
The struggling Finnish mobile maker is trying to recover lost market share by making its next Windows Phone device more affordable.
The phone will be called the Lumia 610 and will be unveiled along with a worldwide version of its Lumia 900 at the Mobile World Congress event in Barcelona next week. The company has booked a news conference for Monday, 27 February for the big announcement.
With dirt cheap competition from Android manufacturers it's not surprising that Nokia is aiming for a wider market by pushing prices down. The company has had huge success in the past with cheap feature phones, so focusing on this area could help restore some of its previous dominance.
Nokia needs to make its Windows Phone range work or it will face further difficulties in the coming months and years. Last year it lost €1 billion, forcing it to cut 4,000 jobs and move its assembly to cheaper factories in Asia.
Microsoft's deal with Nokia has so far failed to generate the success that some analysts predicted. A Strategy Analytics report shows that Microsoft's smartphone share has plummeted from 13 percent four years ago to just two percent in the last quarter.
Source: Reuters
Image Credit: Nok4Us
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