phppHkyEPAM Notebook makers find ARM cheaper than x86, no one surprised

It's surprising how certain apparently obvious things come as a chock to some and now notebook makers have noticed that Intel and AMD's processors cost more than ARM based SoCs, something they think is an issue in the low-power market space. As such, the notebook makers now wants Intel and AMD to offer more competitive pricing ahead of Microsoft's launch of Windows 8 to better compete with ARM based products.

It's surprising how certain apparently obvious things come as a chock to some and now notebook makers have noticed that Intel and AMD's processors cost more than ARM based SoCs, something they think is an issue in the low-power market space. As such, the notebook makers now wants Intel and AMD to offer more competitive pricing ahead of Microsoft's launch of Windows 8 to better compete with ARM based products.

This really sounds like a joke, but as Digitimes is reporting, when it comes to low power devices, most likely tablets – of which many are still being made by the notebook makers even if some are also made by smartphone manufacturers – x86 is simply too expensive. Now, traditionally you did tend to get more performance for your buck, but with the latest generations of dual and quad core ARM based SoCs, this isn't always the case compared to entry-level, low-power x86 processors and this is most likely where the upset is coming from.

It will be an interesting year, especially when it comes to the ARM vs. x86 battle as there seem to be a general market move towards ARM for a lot of different devices that traditionally belonged to the x86 CPU makers. The extra pressure of being cost competitive with ARM can't be good news for AMD as the company is trying to re-focus on mainstream and developing markets, in which both ARM based products are taking a larger market share. Intel isn't having quite the same pressure, but even so, it's not going to be easy for Intel to get design wins for its Atom processors unless the company can compete on price as well as performance.

Source: Digitimes