NVIDIA accelerates PCI Express adoption

NVIDIA has reaffirmed support for the PCI Express architecture by announcing that it is currently developing a complete family of next-generation desktop, mobile and workstation graphics processing units (GPUs) that are designed to take advantage of the added bandwidth that the new I/O interconnection standard delivers.


SINGAPORE — SEPTEMBER 16, 2003 — NVIDIA Corporation, the worldwide leader in
visual processing solutions, today reaffirmed support for the PCI ExpressTM
architecture by announcing that the Company is currently developing a complete
family of next-generation desktop, mobile and workstation graphics processing
units (GPUs) that are designed to take advantage of the added bandwidth that the
new I/O interconnection standard delivers.

“Bandwidth has always been a gating factor for 3D graphics and the PCI Express
architecture addresses that issue with high frequency, scalable data paths,”
said K B Ng, director of marketing at NVIDIA Asia Pacific. “PCI Express will be
a key enabler of cinematic computing because it delivers the high-speed data
transfer rates that NVIDIA needs to push 3D graphic technology to the
next-level.”

“The adoption of PCI Express by NVIDIA for its graphics processing units
illustrates the benefits that the PCI Express standard provides for graphics
applications,” said Randy Wilhelm, vice president of the Client Platform
Division at Intel Corporation. “Through working with Intel, on their PCI Express
product development, NVIDIA will help insure that their devices work effectively
on Intel’s platforms.”

Next-generation NVIDIA® GPUs that support the new PCI Express standard will be
available in lock-step with Intel’s PCI Express product launch schedules.

The PCI Express architecture is the next step in delivering the bandwidth and
features required for new graphics applications. PCI Express significantly
increases bandwidth between the central processing unit (CPU) and GPU by
enabling a balanced distribution of bandwidth to those applications that require
it the most. For end-users, this results in a seamless multimedia experience
with cinematic-quality graphics at its core.

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