NVIDIA today announced the immediate availability of the AR10 3D core for use in cellular handsets. The AR10 core, made available for licensing immediately, combines ultra low power consumption with stunning 3D shading technology, delivering for the first time ever fully interactive, photorealistic graphics on the handset platform. AR10 core features the industry’s first shader instruction set for handheld devices. Shaders offer two fundamental benefits for handsets — reduced storage and power, and advanced cinematic visual effects. With native hardware geometry acceleration, the AR10 core completely supports industry standard OpenGL® ES and Direct3Dm APIs. In addition, the AR10 incorporates NVIDIA’s patent-pending nPower technology, which saves precious battery time, enabling over ten times the energy efficiency as compared to equivalent software-based solutions.

NVIDIA today announced the immediate availability of the AR10 3D core
for use in cellular handsets. The AR10 core, made available for licensing
immediately, combines ultra low power consumption with stunning 3D shading
technology, delivering for the first time ever fully interactive, photorealistic
graphics on the handset platform.

"What is truly impressive about the AR10 core is that NVIDIA is providing
this advanced level of multimedia capability at such astonishingly low power
levels," said Dr. Jon Peddie, principal analyst for Jon Peddie Research. "This
has the potential to be the flashpoint for a whole new multimedia handset
industry."

Leveraging the Company’s extensive patent portfolio, the AR10 core features
the industry’s first shader instruction set for handheld devices. Shaders offer
two fundamental benefits for handsets — reduced storage and power, and advanced
cinematic visual effects. With native hardware geometry acceleration, the AR10
core completely supports industry standard OpenGL® ES and Direct3Dm APIs.

In addition, the AR10 incorporates NVIDIA’s patent-pending nPower technology,
which saves precious battery time, enabling over ten times the energy efficiency
as compared to equivalent software-based solutions.

"Previously the domain of motion picture studios, shader technology is critical
to enabling a truly immersive entertainment experience," said Phil Carmack, vice
president of handheld products, NVIDIA. "By offering the AR10 core for license
into cell phone system-on-chips (SoCs), NVIDIA is enabling the end consumer to
have access to this technology."

With this new strategy, NVIDIA is able to offer multiple solutions to handset
manufacturers who want a discrete media processor or would like to integrate an
innovative core with a current baseband processor.

Key content developers are currently developing applications to be ready in time
for AR10 system availability.