NVIDIA cuts GTX 400 prices

Even before the release of the GeForce GTX 460, we had started seeing movements in the price of the GTX 470. Released at $350, barely faster than the HD 5850, along with all the thermal issues, the GTX 470 had a cold reception. Prices dropped to $330, to simulate demand.

With the release of the extremely aggressively priced GTX 460, further pressure has been put on the higher end GF100 based cards. The GTX 465 made virtually no sense at $280, and the GTX 470 offered a relatively insignificant boost for the 70% premium. Even the GTX 480 came under pressure, with two GTX 460s in SLI destroying the single GTX 480 setup at a lower price point.

It should be no surprise then, that NVIDIA is moving to cut prices of the GF100 based GTX 400 cards, as the demand is simply not as expected.

More details…

Even before the release of the GeForce GTX 460, we had started seeing movements in the price of the GTX 470. Released at $350, barely faster than the HD 5850, along with all the thermal issues, the GTX 470 had a cold reception. Prices dropped to $330, to simulate demand. With the release of the extremely aggressively priced GTX 460, further pressure has been put on the higher end GF100 based cards. The GTX 465 made virtually no sense at $280, and the GTX 470 offered a relatively insignificant boost for the 70% premium. Even the GTX 480 came under pressure, with two GTX 460s in SLI destroying the single GTX 480 setup at a lower price point. It should be no surprise then, that NVIDIA is moving to cut prices of the GF100 based GTX 400 cards, as the demand is simply not as expected.

The price slashes are not clear-cut, however. The GTX 480 is selling for an average of $470. However, most AICs/etailers have a cheapest GTX 480 available for $450. The average price at Newegg remains $500. The GTX 470 has clearly been moving down in price over time. Currently, the GTX 470 still has an average price of $330, with $300 variants available. GTX 465 pricing is haphazard, to say the least. Few, if any, GTX 465′s are still selling for the $279 MSRP from just 2 months ago. Different AICs/retailers have different prices, with the cheapest approaching $200. Sadly, even at this price, it makes little sense to pick a GTX 465 over a GTX 460. It could reach somewhat of a stock-clearance sale at under $200, at which price it could turn out to be an effective bargain. Kitguru suggests the GTX 465 prices are moving to $229.

The GTX 400 cuts surprisingly may effect GF104 as well. The already aggressively priced GTX 460 768 MB may fall under $200, as the 1GB variant is too close, and performs that much better.

AMD products, on the other hand, are not seeing any drops in prices – barring the HD 5830, which dropped to $200 as a response to the GTX 460 768 MB. Being supply constrained, AMD continues offering the HD 5800 / HD 5900 series products at above their launch prices from nearly one year back. If supply catches up to demand, we might eventually see the price of both HD 5850 and HD 5870 fall, but there are no indications of this happening. The GTX 400 cuts could have an effect, but by the time that happens, it is likely we will have Southern Islands / HD 6000 releasing.

Reference: Kitguru

 

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