While Nvidia’s Tegra 4i powered devices won’t hit the market till Q1 2014, it hasn’t stopped Nvidia from promoting their new value oriented platform a couple of times in the past few weeks. Here’s a new one, an actual demo phone with a “Brand” branding on it.

Nvidia Tegra 4i Brand Phone (1)

While Nvidia’s Tegra 4 platform has failed to make an appearance (devices have been announced, but have yet to go on sale) for a really long time (delayed, again and again), the company has been actively promoting their alternative Tegra 4i platform targeted to hit markets in Q1 2014.

AnandTech got their hands on a Tegra 4i powered phone in Nvidia’s boat earlier today (E3 2013) which came as a surprise as Nvidia was expected to show off only their new Project Shield (which is powered by Tegra 4, in case you didn’t know yet). The “Brand” tag over the phone is obviously a placeholder which can be replaced by partners. Nvidia has chosen a cost optimized PCB layout for the reference phone on display.

Nvidia Tegra 4i Brand Phone (6)

Nvidia Tegra 4i ” Brand” phone quick specs:

  • Nvidia Tegra 4i SoC
  • Quad-Core ARM Cortex A9 R4 (Revision 4) CPU
  • 60-core Nvidia GeForce ULP GPU
  • 1 GB LPDDR2 RAM
  • 4.8-inch HD (1280 x 720) Display
  • 8/16/32 GB Storage
  • 13 MP Rear Camera
  • LTE/HSPA+ Band Support
  • Dimensions: 138 x 72 x 7.9 mm
  • Android 4.2.1 JB (should get upgraded to newer versions by 2014)

Tegra 4i “Brand” phone gallery (courtesy AnandTech):

Nvidia is targeting a Q1 2014 release for phones based on their (relatively) low-cost Tegra 4i platform. The company expects the cost of such phones (like the one display) to lie in the range of $300-$400 which is the same price range as Google’s Nexus 4 (although we fully expect the Nexus 4 to have a successor by then). The most exciting part of the report was that there will be Nvidia Tegra 4i based handsets priced as low as $200 (off contract), which automatically makes our excitement and value-for-money meters beam like the sun.

Source: AnandTech