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NVIDIA introduced PX 2500, a breakthrough applications processor that enables
intuitive 3D user interfaces and engaging high-definition video on connected
Windows Mobile phones. The NVIDIA APX 2500 applications processor, which is the
culmination of 800 man years of engineering, delivers:

  • The industry’s first HD (720p) playback and capture capability for
    handheld devices.
  • A new ultra-low-power (ULP) GeForce® core that is fully OpenGL ES 2.0
    and Microsoft Direct3D® Mobile compliant and the lowest power 3D hardware
    solution available for acceleration of intuitive 3D user interfaces.
  • NVIDIA nPower™ technology, enabling over 10 hours of high-definition
    video playback and up to 100 hours of audio—more than four times the audio
    playback of the latest touch-screen phones.
  • The connectivity and media acceleration technologies required to enable
    the latest Web 2.0 applications, from effortless web browsing and social
    networking to GPS and mapping applications.

APX 2500 chip Nvidia Developed GeForce CPU

NVIDIA Corporation, the world leader in visual computing technologies and
inventor of the GPU, today introduced NVIDIA® APX 2500, a breakthrough
applications processor that enables intuitive 3D user interfaces and engaging
high-definition video on connected Windows Mobile phones. The APX 2500
applications processor delivers an unprecedented 10 hours of 720p HD playback—an
industry first for video quality and power consumption on a mobile device, as
well as stunning HD camcorder and ultra-high-resolution photo imaging
capabilities.

"This is the dawn of the second personal computer revolution," said Jen-Hsun
Huang, president and CEO of NVIDIA. "Technologies are converging in amazing
mobile devices, that have all of the rich, visual capabilities of a modern
PC—from watching movies and making video calls to surfing the web and playing 3D
games. The APX 2500 combined with Microsoft® Windows Mobile, will make the next
generation of smartphones our most personal computer."

NVIDIA has worked closely with Microsoft on the development of APX 2500, marking
a significant milestone in a long-term relationship that has seen the companies
share a passion for making interaction with technology more visual and
instinctive across multiple platforms. The combined engineering efforts of the
two companies will ensure that next generation versions of the Windows Mobile
operating system will harness the capabilities of the APX 2500 applications
processor across challenging multimedia use cases.

"Microsoft is dedicated to providing people true mobile freedom, so that they
only need to carry one device for both communication and entertainment," said
Todd Warren, corporate vice president of Microsoft’s mobile communication
business. "We are delighted to work with NVIDIA to offer our users an amazing
visual experience on the next-generation Windows Mobile phones."

The NVIDIA APX 2500 applications processor, which is the culmination of 800 man
years of engineering, delivers:

The industry’s first HD (720p) playback and capture capability for handheld
devices.
A new ultra-low-power (ULP) GeForce® core that is fully OpenGL ES 2.0 and
Microsoft Direct3D® Mobile compliant and the lowest power 3D hardware solution
available for acceleration of intuitive 3D user interfaces.
NVIDIA nPower™ technology, enabling over 10 hours of high-definition video
playback and up to 100 hours of audio—more than four times the audio playback of
the latest touch-screen phones.
The connectivity and media acceleration technologies required to enable the
latest Web 2.0 applications, from effortless web browsing and social networking
to GPS and mapping applications.
The NVIDIA APX 2500 applications processor is sampling today with key customers
and will enter into full production by the end of Q2 2008. For a live
demonstration of the APX 2500 applications processor, please visit NVIDIA at
Mobile World Congress 2008 in Barcelona, Hall 1, Booth # 1C34.

For more information on the NVIDIA APX 2500 applications processor, please
visit: www.nvidia.com/apx2500

APX 2500 KeyVisual Nvidia Developed GeForce CPU

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APX 2500 platform3 Nvidia Developed GeForce CPU

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