The story of Q3 2010 for the GPU industry has to be constant price cuts to the GTX 460 768 MB. Introduced at $199, it was already an excellent value, outperforming the similarly priced Radeon HD 5830. Prices were then cut to $189, $179 and finally $170, before settling at $165. At this price, the GTX 460 768 MB was simply irresistible (before the release of the HD 6800 series). Similar price cuts also affected the GTX 460 1 GB and the overclocked variants of both. The result is clear in Jon Peddie Research’s market share report – NVIDIA gained 1.5% market share over Q2 2010.

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The story of Q3 2010 for the GPU industry has to be constant price cuts
to the GTX 460 768 MB. Introduced at $199, it was already an excellent
value, outperforming the similarly priced Radeon HD 5830. Prices were
then cut to $189, $179 and finally $170, before settling at $165. At
this price, the GTX 460 768 MB was simply irresistible (before the
release of the HD 6800 series). Similar price cuts also affected the GTX
460 1 GB and the overclocked variants of both. The result is clear in
Jon Peddie Research’s market share report – NVIDIA gained some market
share over Q2 2010, moving from 20.7% to 21.2%

Despite NVIDIA’s extremely aggressive pricing, AMD refused to respond for the most part, as the Radeon HD 5000 family was largely supply constrained. As a result, AMD lost a hefty chunk of market share to NVIDIA and Intel, sliding from 25% to 22.3%. Despite that, AMD is still leading NVIDIA by overall market share – 22.3% to NVIDIA’s 21.2%.

Intel continued to march on with its IGPs and Clardale CPUs, with an overall market share to 55.6%.

Looking forward to Q4 2010, AMD’s Radeon HD 6800 series may turn things in favour of AMD. However, NVIDIA isn’t giving in without a stiff fight, with more aggressive price cuts.

Reference: TechReport