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NVIDIA gains market share in Q3

Reported by on Wednesday, October 27 2010 5:25 pm

The story of Q3 2010 for the GPU industry has to be constant price cuts to the GTX 460 768 MB. Introduced at $199, it was already an excellent value, outperforming the similarly priced Radeon HD 5830. Prices were then cut to $189, $179 and finally $170, before settling at $165. At this price, the GTX 460 768 MB was simply irresistible (before the release of the HD 6800 series). Similar price cuts also affected the GTX 460 1 GB and the overclocked variants of both. The result is clear in Jon Peddie Research's market share report - NVIDIA gained 1.5% market share over Q2 2010. More next page...

The story of Q3 2010 for the GPU industry has to be constant price cuts to the GTX 460 768 MB. Introduced at $199, it was already an excellent value, outperforming the similarly priced Radeon HD 5830. Prices were then cut to $189, $179 and finally $170, before settling at $165. At this price, the GTX 460 768 MB was simply irresistible (before the release of the HD 6800 series). Similar price cuts also affected the GTX 460 1 GB and the overclocked variants of both. The result is clear in Jon Peddie Research's market share report - NVIDIA gained some market share over Q2 2010, moving from 20.7% to 21.2%

Despite NVIDIA's extremely aggressive pricing, AMD refused to respond for the most part, as the Radeon HD 5000 family was largely supply constrained. As a result, AMD lost a hefty chunk of market share to NVIDIA and Intel, sliding from 25% to 22.3%. Despite that, AMD is still leading NVIDIA by overall market share - 22.3% to NVIDIA's 21.2%.

Intel continued to march on with its IGPs and Clardale CPUs, with an overall market share to 55.6%.

Looking forward to Q4 2010, AMD's Radeon HD 6800 series may turn things in favour of AMD. However, NVIDIA isn't giving in without a stiff fight, with more aggressive price cuts.

Reference: TechReport


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