NVIDIA announced that the world’s first PCs equipped with Blu-ray Disc drives feature NVIDIA technology. The new Sony VAIO PCs are powered by NVIDIA GeForce® graphics processing units (GPUs) which include NVIDIA PureVideo™ HD technology. The VAIO RC desktop features the NVIDIA GeForce™ 7600 GT graphics processing unit (GPU), while the VAIO AR notebook uses an NVIDIA GeForce Go™ 7600-series GPU. NVIDIA PureVideo HD technology provides hardware acceleration for decoding H.264 and MPEG-2 movies. The PureVideo discrete video processing core offloads the CPU and 3D engine of complex video tasks, freeing the PC to run multiple applications simultaneously, while consuming less power.

NVIDIA Corporation (Nasdaq: NVDA) today announced that the world’s first PCs
equipped with Blu-ray Disc drives feature NVIDIA technology. The new Sony VAIO
PCs are powered by NVIDIA GeForce® graphics processing units (GPUs) which
include NVIDIA PureVideo™ HD technology.

“Blu-ray Disc movies have incredible visual and audio fidelity, and we know
consumers are eager to watch Blu-ray movies on their PCs,” said Scott Vouri,
General Manager of Multimedia at NVIDIA. “NVIDIA’s early and ongoing investment
in HD video processing is enabling high definition playback on the PC. Sony’s
selection of NVIDIA GPUs further demonstrates that NVIDIA offers the premier
solution for watching high definition movies on your PC.”

Blu-ray is a new high definition (HD) video disc standard that offers up to six
times the visual detail of traditional DVDs. Blu-ray discs can hold up to 25GB
on a single-layer disc and 50GB on a dual-layer disc. This extra capacity
combined with the use of advanced video and audio codecs offers consumers an
amazing HD experience. Sony’s VAIO RC desktop and AR notebook are the world’s
first PCs that will let consumers play Blu-ray discs on their computers.

The VAIO RC desktop features the NVIDIA GeForce™ 7600 GT graphics processing
unit (GPU), while the VAIO AR notebook uses an NVIDIA GeForce Go™ 7600-series
GPU. The GeForce 7 series of GPUs features advanced technologies including:
• H.264 and MPEG2 hardware accelerated support through NVIDIA PureVideo™ HD
technology — the combination of HD video processors and software delivers a HD
home-theatre quality video experience to the PC.
• Support for the latest games and applications with DirectX 9.0 Shader Model
3.0 delivering more realism to real-time gaming.
• A high-performance 3D architecture built for Microsoft Windows Vista — the
industry’s first operating system to require a GPU to realise its full
potential.
• NVIDIA PowerMizer® technology for reduced power consumption and less heat
generation result in cooler and smaller notebooks with increased battery life
(only on GeForce Go notebook GPUs).

NVIDIA PureVideo HD technology provides hardware acceleration for decoding H.264
and MPEG-2 movies. The PureVideo discrete video processing core offloads the CPU
and 3D engine of complex video tasks, freeing the PC to run multiple
applications simultaneously, while consuming less power.

Enabling consumers to play HD DVD or Blu-ray Disc movies on a PC, NVIDIA
PureVideo HD consists of select NVIDIA GPUs (certain NVIDIA GeForce 6-series
GPUs, all NVIDIA GeForce 7-series GPUs, and nForce 6150 motherboards), PureVideo
HD software, and content security management. These components are designed to
meet the HDCP specification and offer HDMI/DVI compliance. (Other products, such
as monitors and display devices may need to be also designed to meet the HDCP
specification to view content at full HD resolution.) In addition, because
application compatibility and compliance are critical, NVIDIA has partnered with
movie player software companies, drive manufacturers, content providers and OEMs
to deliver a complete solution. For the entire list of products, please visit
the companies web site at www.nvidia.com.